diff --git a/samples/subsys/mgmt/mcumgr/smp_svr/src/bluetooth.c b/samples/subsys/mgmt/mcumgr/smp_svr/src/bluetooth.c
index cdaba8540900..c81648d12b96 100644
--- a/samples/subsys/mgmt/mcumgr/smp_svr/src/bluetooth.c
+++ b/samples/subsys/mgmt/mcumgr/smp_svr/src/bluetooth.c
@@ -44,11 +44,10 @@ static void connected(struct bt_conn *conn, uint8_t err)
 {
 	if (err) {
 		LOG_ERR("Connection failed (err 0x%02x)", err);
+		k_work_submit(&advertise_work);
 	} else {
 		LOG_INF("Connected");
 	}
-
-	k_work_submit(&advertise_work);
 }
 
 static void disconnected(struct bt_conn *conn, uint8_t reason)