diff --git a/openpype/hosts/max/plugins/publish/validate_loaded_plugin.py b/openpype/hosts/max/plugins/publish/validate_loaded_plugin.py
new file mode 100644
index 00000000000..efa06795b04
--- /dev/null
+++ b/openpype/hosts/max/plugins/publish/validate_loaded_plugin.py
@@ -0,0 +1,133 @@
+# -*- coding: utf-8 -*-
+"""Validator for Loaded Plugin."""
+import os
+import pyblish.api
+from pymxs import runtime as rt
+
+from openpype.pipeline.publish import (
+    RepairAction,
+    OptionalPyblishPluginMixin,
+    PublishValidationError
+)
+from openpype.hosts.max.api.lib import get_plugins
+
+
+class ValidateLoadedPlugin(OptionalPyblishPluginMixin,
+                           pyblish.api.InstancePlugin):
+    """Validates if the specific plugin is loaded in 3ds max.
+    Studio Admin(s) can add the plugins they want to check in validation
+    via studio defined project settings
+    """
+
+    order = pyblish.api.ValidatorOrder
+    hosts = ["max"]
+    label = "Validate Loaded Plugins"
+    optional = True
+    actions = [RepairAction]
+
+    family_plugins_mapping = {}
+
+    @classmethod
+    def get_invalid(cls, instance):
+        """Plugin entry point."""
+        family_plugins_mapping = cls.family_plugins_mapping
+        if not family_plugins_mapping:
+            return
+
+        invalid = []
+        # Find all plug-in requirements for current instance
+        instance_families = {instance.data["family"]}
+        instance_families.update(instance.data.get("families", []))
+        cls.log.debug("Checking plug-in validation "
+                      f"for instance families: {instance_families}")
+        all_required_plugins = set()
+
+        for mapping in family_plugins_mapping:
+            # Check for matching families
+            if not mapping:
+                return
+
+            match_families = {fam.strip() for fam in mapping["families"]}
+            has_match = "*" in match_families or match_families.intersection(
+                instance_families)
+
+            if not has_match:
+                continue
+
+            cls.log.debug(
+                f"Found plug-in family requirements: {match_families}")
+            required_plugins = [
+                # match lowercase and format with os.environ to allow
+                # plugin names defined by max version, e.g. {3DSMAX_VERSION}
+                plugin.format(**os.environ).lower()
+                for plugin in mapping["plugins"]
+                # ignore empty fields in settings
+                if plugin.strip()
+            ]
+
+            all_required_plugins.update(required_plugins)
+
+        if not all_required_plugins:
+            # Instance has no plug-in requirements
+            return
+
+        # get all DLL loaded plugins in Max and their plugin index
+        available_plugins = {
+            plugin_name.lower(): index for index, plugin_name in enumerate(
+                get_plugins())
+        }
+        # validate the required plug-ins
+        for plugin in sorted(all_required_plugins):
+            plugin_index = available_plugins.get(plugin)
+            if plugin_index is None:
+                debug_msg = (
+                    f"Plugin {plugin} does not exist"
+                    " in 3dsMax Plugin List."
+                )
+                invalid.append((plugin, debug_msg))
+                continue
+            if not rt.pluginManager.isPluginDllLoaded(plugin_index):
+                debug_msg = f"Plugin {plugin} not loaded."
+                invalid.append((plugin, debug_msg))
+        return invalid
+
+    def process(self, instance):
+        if not self.is_active(instance.data):
+            self.log.debug("Skipping Validate Loaded Plugin...")
+            return
+        invalid = self.get_invalid(instance)
+        if invalid:
+            bullet_point_invalid_statement = "\n".join(
+                "- {}".format(message) for _, message in invalid
+            )
+            report = (
+                "Required plugins are not loaded.\n\n"
+                f"{bullet_point_invalid_statement}\n\n"
+                "You can use repair action to load the plugin."
+            )
+            raise PublishValidationError(
+                report, title="Missing Required Plugins")
+
+    @classmethod
+    def repair(cls, instance):
+        # get all DLL loaded plugins in Max and their plugin index
+        invalid = cls.get_invalid(instance)
+        if not invalid:
+            return
+
+        # get all DLL loaded plugins in Max and their plugin index
+        available_plugins = {
+            plugin_name.lower(): index for index, plugin_name in enumerate(
+                get_plugins())
+        }
+
+        for invalid_plugin, _ in invalid:
+            plugin_index = available_plugins.get(invalid_plugin)
+
+            if plugin_index is None:
+                cls.log.warning(
+                    f"Can't enable missing plugin: {invalid_plugin}")
+                continue
+
+            if not rt.pluginManager.isPluginDllLoaded(plugin_index):
+                rt.pluginManager.loadPluginDll(plugin_index)
diff --git a/openpype/hosts/max/plugins/publish/validate_usd_plugin.py b/openpype/hosts/max/plugins/publish/validate_usd_plugin.py
deleted file mode 100644
index 36c4291925b..00000000000
--- a/openpype/hosts/max/plugins/publish/validate_usd_plugin.py
+++ /dev/null
@@ -1,49 +0,0 @@
-# -*- coding: utf-8 -*-
-"""Validator for USD plugin."""
-from pyblish.api import InstancePlugin, ValidatorOrder
-from pymxs import runtime as rt
-
-from openpype.pipeline import (
-    OptionalPyblishPluginMixin,
-    PublishValidationError
-)
-
-
-def get_plugins() -> list:
-    """Get plugin list from 3ds max."""
-    manager = rt.PluginManager
-    count = manager.pluginDllCount
-    plugin_info_list = []
-    for p in range(1, count + 1):
-        plugin_info = manager.pluginDllName(p)
-        plugin_info_list.append(plugin_info)
-
-    return plugin_info_list
-
-
-class ValidateUSDPlugin(OptionalPyblishPluginMixin,
-                        InstancePlugin):
-    """Validates if USD plugin is installed or loaded in 3ds max."""
-
-    order = ValidatorOrder - 0.01
-    families = ["model"]
-    hosts = ["max"]
-    label = "Validate USD Plugin loaded"
-    optional = True
-
-    def process(self, instance):
-        """Plugin entry point."""
-
-        for sc in ValidateUSDPlugin.__subclasses__():
-            self.log.info(sc)
-
-        if not self.is_active(instance.data):
-            return
-
-        plugin_info = get_plugins()
-        usd_import = "usdimport.dli"
-        if usd_import not in plugin_info:
-            raise PublishValidationError(f"USD Plugin {usd_import} not found")
-        usd_export = "usdexport.dle"
-        if usd_export not in plugin_info:
-            raise PublishValidationError(f"USD Plugin {usd_export} not found")
diff --git a/openpype/settings/ayon_settings.py b/openpype/settings/ayon_settings.py
index 46641537862..771598f51fc 100644
--- a/openpype/settings/ayon_settings.py
+++ b/openpype/settings/ayon_settings.py
@@ -651,6 +651,13 @@ def _convert_3dsmax_project_settings(ayon_settings, output):
             attributes = {}
         ayon_publish["ValidateAttributes"]["attributes"] = attributes
 
+    if "ValidateLoadedPlugin" in ayon_publish:
+        loaded_plugin = (
+            ayon_publish["ValidateLoadedPlugin"]["family_plugins_mapping"]
+        )
+        for item in loaded_plugin:
+            item["families"] = item.pop("product_types")
+
     output["max"] = ayon_max
 
 
diff --git a/openpype/settings/defaults/project_settings/max.json b/openpype/settings/defaults/project_settings/max.json
index fdaa8d2b910..97fcf69e311 100644
--- a/openpype/settings/defaults/project_settings/max.json
+++ b/openpype/settings/defaults/project_settings/max.json
@@ -51,6 +51,11 @@
         "ValidateAttributes": {
             "enabled": false,
             "attributes": {}
+        },
+        "ValidateLoadedPlugin": {
+            "enabled": false,
+            "optional": true,
+            "family_plugins_mapping": []
         }
     }
 }
diff --git a/openpype/settings/entities/schemas/projects_schema/schemas/schema_max_publish.json b/openpype/settings/entities/schemas/projects_schema/schemas/schema_max_publish.json
index c3b56bae5e6..c6d37ae9935 100644
--- a/openpype/settings/entities/schemas/projects_schema/schemas/schema_max_publish.json
+++ b/openpype/settings/entities/schemas/projects_schema/schemas/schema_max_publish.json
@@ -47,6 +47,49 @@
                 "label": "Attributes"
             }
         ]
+      },
+      {
+        "type": "dict",
+        "collapsible": true,
+        "key": "ValidateLoadedPlugin",
+        "label": "Validate Loaded Plugin",
+        "checkbox_key": "enabled",
+        "children": [
+            {
+                "type": "boolean",
+                "key": "enabled",
+                "label": "Enabled"
+            },
+            {
+                "type": "boolean",
+                "key": "optional",
+                "label": "Optional"
+            },
+            {
+                "type": "list",
+                "collapsible": true,
+                "key": "family_plugins_mapping",
+                "label": "Family Plugins Mapping",
+                "use_label_wrap": true,
+                "object_type": {
+                    "type": "dict",
+                    "children": [
+                        {
+                            "key": "families",
+                            "label": "Famiies",
+                            "type": "list",
+                            "object_type": "text"
+                        },
+                        {
+                            "key": "plugins",
+                            "label": "Plugins",
+                            "type": "list",
+                            "object_type": "text"
+                        }
+                    ]
+                }
+            }
+        ]
       }
     ]
   }
diff --git a/server_addon/max/server/settings/publishers.py b/server_addon/max/server/settings/publishers.py
index df8412391ad..b48f14a0646 100644
--- a/server_addon/max/server/settings/publishers.py
+++ b/server_addon/max/server/settings/publishers.py
@@ -27,6 +27,26 @@ def validate_json(cls, value):
         return value
 
 
+class FamilyMappingItemModel(BaseSettingsModel):
+    product_types: list[str] = Field(
+        default_factory=list,
+        title="Product Types"
+    )
+    plugins: list[str] = Field(
+        default_factory=list,
+        title="Plugins"
+    )
+
+
+class ValidateLoadedPluginModel(BaseSettingsModel):
+    enabled: bool = Field(title="Enabled")
+    optional: bool = Field(title="Optional")
+    family_plugins_mapping: list[FamilyMappingItemModel] = Field(
+        default_factory=list,
+        title="Family Plugins Mapping"
+    )
+
+
 class BasicValidateModel(BaseSettingsModel):
     enabled: bool = Field(title="Enabled")
     optional: bool = Field(title="Optional")
@@ -44,6 +64,10 @@ class PublishersModel(BaseSettingsModel):
         title="Validate Attributes"
     )
 
+    ValidateLoadedPlugin: ValidateLoadedPluginModel = Field(
+        default_factory=ValidateLoadedPluginModel,
+        title="Validate Loaded Plugin"
+    )
 
 DEFAULT_PUBLISH_SETTINGS = {
     "ValidateFrameRange": {
@@ -55,4 +79,9 @@ class PublishersModel(BaseSettingsModel):
         "enabled": False,
         "attributes": "{}"
     },
+    "ValidateLoadedPlugin": {
+        "enabled": False,
+        "optional": True,
+        "family_plugins_mapping": []
+    }
 }