AB_test_wesbite

Testing two variants of benefit oriented language to help retain customers.

Customer's Problem:

Customer wants to increase customer engagement and prevent customer churn by optimizing the cancellation page to

Objective:

Use A/B testing to determine which variant of benefit-oriented langauge is more effective at preventing subscriptions for salted caramel chocolate.

AB testing

Variant A:

"Are you sure you want to part ways with the tempting taste of our gooey, delicious salted caramel chocolate? Its a treat worth savoring." https://willmino.github.io/AB_test_variant_A/

Variant B: "Are you absolutely certain about cancelling your subscription to the mouthwatering, indulgent, and heavenly salted caramel chocolate delight?" https://willmino.github.io/AB_test_variant_B/

Collecting Results

In this example, the results would be output to the client's database and would track which customers would benefit most from either benefit oriented language variant A or variant B.

Hypothetical Result:

The results report that overall customers who observed the variant B message were more likely to retain their subscription. This is because 80% of customers retained saw this message. Only 40% of customers who saw the variant A message retained their subscription.

Conclusion:

Benefit oriented language variant B enabled more customers to retain their subscription.