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r-scripts

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This Market Basket Analysis project in Python/R offers a versatile solution for uncovering purchasing patterns from transactional data. Utilizing powerful libraries like pandas, sqlalchemy, and mlxtend, it's ideal for businesses seeking to enhance marketing strategies and boost sales through data-driven insights.

  • Updated Dec 4, 2023

This repository contains a comprehensive case study analyzing Cyclistic bike-share data, focusing on usage patterns of casual riders vs. annual members. The goal is to provide actionable insights to help convert casual riders into annual members, maximizing Cyclistic's profitability and growth.

  • Updated Jun 18, 2024
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