Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales
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Updated
Apr 6, 2021 - R
Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales
How to implement market mix modelling by analyzing the sales via media channels
This repository explores Market Mix Modeling to analyze the causal impact of marketing strategies on sales performance using statistical analysis and OLS regression. It helps businesses optimize campaign investments by distinguishing causation from correlation.
To build a MMM for ElecKart Ontario based ecommerce company
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