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fp-growth-algorithm

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This project aims to analyze a real-world dataset to segment and classify customers based on their purchasing behaviors and demographic characteristics. Various machine learning techniques are applied to improve the company's business strategies.

  • Updated Oct 15, 2024
  • Jupyter Notebook

The project dives into transaction records of an online retail business to uncover hidden relationships between products. The overall goal is a data-driven approach to enhance the customer shopping experience, improve loyalty, boost profitability, tailor marketing strategies, and optimize inventory management via strategic business decisions.

  • Updated Oct 16, 2024
  • Jupyter Notebook

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