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davies-bouldin-score

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Final project of the International Master in Data Science in which our team develop marketing strategies for a fashion retail company targeted at specific customer segments and provide them with customized offers. The segmentation was done by employing RFM analysis in conjunction with unsupervised clustering algorithms.

  • Updated Jan 28, 2025
  • Jupyter Notebook

Clustered behavioral data into two groups, regardless of gender, and evaluated cluster consistency with gender division using silhouette and Davies-Bouldin scores. Additionally, identified the optimal cluster count using the elbow method and re-evaluated clustering efficacy.

  • Updated Dec 9, 2023
  • Jupyter Notebook

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