Analyse customer segmentation, sentiment on product review, and built a product recommender system

Multivariate Time Series Classification for Human Activity Recognition with LSTM

Black Friday Sales Analysis explores customer demographics, purchasing behaviors, and product trends to uncover insights and patterns driving sales during Black Friday events.

Customer journey analysis with PM4PY in Python.

Building a nearest-neighbor classifier to predict online shopping purchase completions based on user browsing behavior. The project uses a dataset of 12,000 sessions, analyzing features like pages visited, session duration, and bounce rates

This is a customer loyalty analysis based on historical purchase behavior in R language.

Customer Purchasing Behavior Analysis and Sales Prediction

Predicts customer upgrade likelihood using logistic regression, random forest, and XGBoost. Features NLP techniques and memory optimization.

Predicting whether users will click on a promotional email for laptops based on historical user data and browsing logs.

This project utilizes machine learning to analyze and segment e-commerce customer behavior. It predicts purchases and clusters customers based on demographic data and product preferences, aiming to optimize marketing strategies and enhance customer satisfaction.

This project is focused on identifying key products that contribute significantly to revenue and analyzing customer purchase behavior

Detailed analysis of a company’s ideal customers, helps a business to better understand its customers and makes it easier for them to modify products according to the specific needs, behaviors and concerns of different types of customers

An interactive Tableau project showcasing advanced data visualization techniques for sales performance and customer analytics. This dashboard provides key business insights using KPIs, trend analysis, and customer segmentation. Designed for executives, sales managers, and marketing teams to drive data-driven decision-making.

Modelling customers' behaviour for better marketing strategies. Constructing the baseline behavioural scorecard model to fasten the mortgage application process. In cooperation with Atom Bank.

Cab Investment Strategy in the US examines market trends, customer demographics, and profitability for Pink Cab and Yellow Cab, offering insights to guide strategic investment decisions through data analysis, visualizations, and forecasting.

Analysis customer behavior in a movie center

With SQL queries I explore the Sakila DVD Rental database, to present insights about customer behavior and rental patterns.

Analyzing customer interactions, purchases, and engagement on an e-commerce website 💡

Recommendation system using ML