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cost-response-curve

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facebookexperimental / Robyn

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Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

econometrics hyperparameter-optimization ridge-regression evolutionary-algorithm mmm marketing-science marketing-mix-modeling marketing-mix-modelling adstocking cost-response-curve budget-allocation gradient-based-optimisation
  • Updated Dec 20, 2024
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