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<!DOCTYPE html>
<html class="dark">
<head>
<!-- Basic -->
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<title>About Urs Rüegg, Architect at Microsoft Technology Center Zürich</title>
<meta name="keywords" content="Urs Rüegg | Website" />
<meta name="description" content="I am a system integration consultant with profound understanding of enterprise solution architecture, application development and project management. I combine this expertise with the ability of business development and proficiency on marketing management. Since 2018 I’m employed in the role as Technical Solution Architect at Microsoft (Switzerland) GmbH.">
<meta name="copyright" content="© Copyright 2025 by Urs Rüegg. All Rights Reserved." />
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<meta name="contact" content="urs.ruegg@microsoft.com">
<meta name="og:title" property="og:title" content="I am a system integration consultant with profound understanding of enterprise solution architecture, application development and project management. I combine this expertise with the ability of business development and proficiency on marketing management. Since 2018 I’m employed in the role as Technical Solution Architect at Microsoft (Switzerland) GmbH.">
<meta name="twitter:card" content="I am a system integration consultant with profound understanding of enterprise solution architecture, application development and project management. I combine this expertise with the ability of business development and proficiency on marketing management. Since 2018 I’m employed in the role as Technical Solution Architect at Microsoft (Switzerland) GmbH.">
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<h1 class="text-color-primary custom-font-size-1">Urs Rüegg</h1>
<p class="text-color-light font-weight-normal custom-font-size-2 custom-margin-bottom-1">Architect at Mirosoft Technology Center</p>
<span class="custom-about-me-infos">
<span class="custom-text-color-1 text-uppercase">Zürich area</span>
<span class="custom-text-color-1 text-uppercase mb-3">Information Technology & Services</span>
<span class="custom-text-color-1 text-uppercase">
<strong class="text-color-light">Previous: </strong>
Director at Avanade
<a data-hash href="#experience" class="btn btn-tertiary text-uppercase custom-btn-style-1 text-1 ms-2">View More</a>
</span>
<span class="custom-text-color-1 text-uppercase">
<strong class="text-color-light">Education: </strong>
Juventus
<a data-hash href="#education" class="btn btn-tertiary text-uppercase custom-btn-style-1 text-1 ms-2">View More</a>
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Contact
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<a href="doc/Urs Rüegg Curriculum Vitae One Pager - English.pdf" class="text-decoration-none">
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Download
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<h4>Personal Details</h4>
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<div class="col-md-6">
<ul class="custom-list-style-1 p-0 mb-0">
<li>
<span class="text-color-light">Birthday:</span>
<span class="custom-text-color-2">13 October 1966</span>
</li>
<li>
<span class="text-color-light">Marital:</span>
<span class="custom-text-color-2">Maried</span>
</li>
<li>
<span class="text-color-light">Nationality:</span>
<span class="custom-text-color-2">Swiss</span>
</li>
</ul>
</div>
<div class="col-md-6">
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<li>
<span class="text-color-light">PHONE:</span>
<span class="custom-text-color-2"><a class="custom-text-color-2" href="tel:+41796001784">+41 (79) 600 17 84</a></span>
</li>
<li>
<span class="text-color-light">EMAIL:</span>
<span class="custom-text-color-2"><a class="custom-text-color-2" href="mailto:urs.ruegg@microsoft.com">urs.ruegg@microsoft.com</a></span>
</li>
</ul>
</div>
</div>
</div>
<!-- About Mew -->
<h2 class="text-color-light font-weight-extra-bold text-uppercase">About Me</h2>
<p>I am a system integration consultant with profound understanding of enterprise solution architecture, application development and project management. I combine this expertise with the ability of business development and proficiency on marketing management. Since 2018 I’m employed in the role as Technical Solution Architect at Microsoft (Switzerland) GmbH.</p>
<div class="about-me-more" id="aboutMeMore">
<p>My passion is to deliver leading edge and complex projects within multi-national environment. Since 2000, 12 development, 8 infrastructure and over 25 CRM projects were successfully delivered.</p>
<p>I possess unique qualifications to contribute to several of these aspects including…</p>
<p> …the project management including planning, analyzing, design, build, test, deploy and transfer projects to operation in different settings.</p>
<p> …the ability of bridging the gap between business and IT regarding specific needs and contents.</p>
<p> …the guiding teams through forming, storming, norming and finally performing phases.</p>
<p>I truly enjoy working in teams, be it in my professional life or as player in team handball. I embrace circumstances where I can be accountable and responsible to drive success.</p>
</div>
<a id="aboutMeMoreBtn" class="btn btn-tertiary text-uppercase custom-btn-style-1 text-1" href="#">View More</a>
</div>
</div>
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</section>
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<div class="col">
<h2 class="text-color-light text-uppercase font-weight-extra-bold">Experience</h2>
<section class="timeline custom-timeline" id="timeline">
<div class="timeline-body">
<article class="timeline-box right custom-box-shadow-2">
<div class="row">
<div class="experience-info col-lg-3 col-sm-5 bg-color-primary">
<span class="from text-color-light text-uppercase">
From
<span class="font-weight-semibold">Aug 2018</span>
</span>
<span class="to text-color-light text-uppercase">
To
<span class="font-weight-semibold">Present</span>
</span>
<p class="text-color-light"></p>
<span class="company text-color-light font-weight-semibold">
Microsoft Technology Center
<span class="company-location text-color-light font-weight-normal text-uppercase">Zürich Airport</span>
</span>
</div>
<div class="experience-description col-lg-9 col-sm-7 bg-color-dark">
<h4 class="text-color-light font-weight-semibold">Technical Architect</h4>
<p class="custom-text-color-2">
Responsible for Enterprise Accounts driving Cloud Solution Adaption delivering Technical Workshops like Envisioning, Strategy Breifings, Architecture Design, Rapaid Prototype and Hackathons.
</p>
</div>
</div>
</article>
<article class="timeline-box right custom-box-shadow-2">
<div class="row">
<div class="experience-info col-lg-3 col-sm-5 bg-color-primary">
<span class="from text-color-light text-uppercase">
From
<span class="font-weight-semibold">Apr 2017</span>
</span>
<span class="to text-color-light text-uppercase">
To
<span class="font-weight-semibold">Jul 2018</span>
</span>
<p class="text-color-light">(1 Years 3 Months)</p>
<span class="company text-color-light font-weight-semibold">
Pega Systems
<span class="company-location text-color-light font-weight-normal text-uppercase">Zürich</span>
</span>
</div>
<div class="experience-description col-lg-9 col-sm-7 bg-color-dark">
<h4 class="text-color-light font-weight-semibold">Practice Leader</h4>
<p class="custom-text-color-2">
Responsible for Financial Services: Credit Suisse, Swisscard, UBS, UBS Card Center, SIX Group und Raiffeisen and the related Pega- and Partner- Projects.
</p>
</div>
</div>
</article>
<article class="timeline-box right custom-box-shadow-2">
<div class="row">
<div class="experience-info col-lg-3 col-sm-5 bg-color-primary">
<span class="from text-color-light text-uppercase">
From
<span class="font-weight-semibold">Mar 2011</span>
</span>
<span class="to text-color-light text-uppercase">
To
<span class="font-weight-semibold">Mar 2017</span>
</span>
<p class="text-color-light">(6 Years 1 Month)</p>
<span class="company text-color-light font-weight-semibold">
Avanade
<span class="company-location text-color-light font-weight-normal text-uppercase">Zürich</span>
</span>
</div>
<div class="experience-description col-lg-9 col-sm-7 bg-color-dark">
<h4 class="text-color-light font-weight-semibold">Service Line Lead</h4>
<p class="custom-text-color-2">
Inventing Customer Analytics and Insight solution for Dynamics 365 for retail banking using prediction-based dialog marketing models (Azure ML) to evaluate next best customer interactions across channels.<br>
2016 extend Avanade share of wallet from CHF 1.5 to 8.5 Mio Revenue.<br>
2013 promoted to Director after successfully delivered a Privat Cloud by migrating 12 data centres and Service Transition to Off-shore.<br>
</p>
</div>
</div>
</article>
<article class="timeline-box right custom-box-shadow-2">
<div class="row">
<div class="experience-info col-lg-3 col-sm-5 bg-color-primary">
<span class="from text-color-light text-uppercase">
From
<span class="font-weight-semibold">Jan 2009</span>
</span>
<span class="to text-color-light text-uppercase">
To
<span class="font-weight-semibold">Dec 2010</span>
</span>
<p class="text-color-light">(1 Year)</p>
<span class="company text-color-light font-weight-semibold">
Dun & Bradstreet
<span class="company-location text-color-light font-weight-normal text-uppercase">Urdorf</span>
</span>
</div>
<div class="experience-description col-lg-9 col-sm-7 bg-color-dark">
<h4 class="text-color-light font-weight-semibold">Project Lead</h4>
<p class="custom-text-color-2">
Implemented a master plan to replace AS/400 master data management within 3 years developing a SQL Server and .Net based custom solution. Collecting data from different sources to calculating the bankruptcy and payment index score for all business and indi-viduals within Switzerland.
</p>
</div>
</div>
</article>
<article class="timeline-box right custom-box-shadow-2">
<div class="row">
<div class="experience-info col-lg-3 col-sm-5 bg-color-primary">
<span class="from text-color-light text-uppercase">
From
<span class="font-weight-semibold">Aug 2001</span>
</span>
<span class="to text-color-light text-uppercase">
To
<span class="font-weight-semibold">Jan 2009</span>
</span>
<p class="text-color-light">(7 Years 6 Month)</p>
<span class="company text-color-light font-weight-semibold">
Skybow
<span class="company-location text-color-light font-weight-normal text-uppercase">Zürich</span>
</span>
</div>
<div class="experience-description col-lg-9 col-sm-7 bg-color-dark">
<h4 class="text-color-light font-weight-semibold">Head of CRM Competency Center</h4>
<p class="custom-text-color-2">
Establish the Dynamics Competency Centre based on 3-year business plan.
<li>First Microsoft CRM 1.2 project in Switzerland at Goldbach Media.</li>
<li>First Swiss Microsoft Certified partner for CRM.</li>
<li>First certified solution for Microsoft CRM with Skybow Budget Workbench.</li><br>
Expand it to 7 employees and 1.7 million revenue per year, as well as 20 successful delivered CRM projects. Microsoft CRM partner with a market share of 18%.
</p>
</div>
</div>
</article>
<article class="timeline-box right custom-box-shadow-2">
<div class="row">
<div class="experience-info col-lg-3 col-sm-5 bg-color-primary">
<span class="from text-color-light text-uppercase">
From
<span class="font-weight-semibold">Jul 1990</span>
</span>
<span class="to text-color-light text-uppercase">
To
<span class="font-weight-semibold">Jul 2001</span>
</span>
<p class="text-color-light">(11 Years 1 Month)</p>
<span class="company text-color-light font-weight-semibold">
Microsoft
<span class="company-location text-color-light font-weight-normal text-uppercase">Zürich</span>
</span>
</div>
<div class="experience-description col-lg-9 col-sm-7 bg-color-dark">
<h4 class="text-color-light font-weight-semibold">Principal Consultant</h4>
<p class="custom-text-color-2">
Employees No 5 of the local branch in various functions:
<li>Principal Consultant: Delivered the ABB project in 1 year with 18 members.</li>
<li>Principal Consultant: Delivered the ABB project in 1 year with 18 members.</li>
<li>System Engineer: Win Nixdorf to use Windows and SQL for their ATM.</li>
</p>
</div>
</div>
</article>
<div class="timeline-bar"></div>
</div>
</section>
</div>
</div>
</div>
</section>
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<div class="container">
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<h4 class="font-weight-semibold text-color-light m-0">Porto University</h4>
<p class="custom-text-color-2 mb-1">Master of Information Technology</p>
<strong class="text-color-primary">2001-2022</strong>
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<div class="custom-box-details-2 bg-color-darken custom-box-shadow-3">
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<h4 class="font-weight-semibold text-color-light m-0">Porto University</h4>
<p class="custom-text-color-2 mb-1">Master of Information Technology</p>
<strong class="text-color-primary">2001-2022</strong>
</div>
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</div>
<div class="row">
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<div class="custom-box-details-2 bg-color-darken custom-box-shadow-3">
<i class="icon-graduation icons text-color-primary"></i>
<h4 class="font-weight-semibold text-color-light m-0">Porto University</h4>
<p class="custom-text-color-2 mb-1">Master of Information Technology</p>
<strong class="text-color-primary">2001-2022</strong>
</div>
</div>
<div class="col-lg-6 col-sm-6 pb-4">
<div class="custom-box-details-2 bg-color-darken custom-box-shadow-3">
<i class="icon-graduation icons text-color-primary"></i>
<h4 class="font-weight-semibold text-color-light m-0">Porto University</h4>
<p class="custom-text-color-2 mb-1">Master of Information Technology</p>
<strong class="text-color-primary">2001-2022</strong>
</div>
</div>
</div>
<div class="row">
<div class="col-lg-6 col-sm-6 pb-4">
<div class="custom-box-details-2 bg-color-darken custom-box-shadow-3">
<i class="icon-graduation icons text-color-primary"></i>
<h4 class="font-weight-semibold text-color-light m-0">Porto University</h4>
<p class="custom-text-color-2 mb-1">Master of Information Technology</p>
<strong class="text-color-primary">2001-2022</strong>
</div>
</div>
<div class="col-lg-6 col-sm-6 pb-4">
<div class="custom-box-details-2 bg-color-darken custom-box-shadow-3">
<i class="icon-graduation icons text-color-primary"></i>
<h4 class="font-weight-semibold text-color-light m-0">Porto University</h4>
<p class="custom-text-color-2 mb-1">Master of Information Technology</p>
<strong class="text-color-primary">2001-2022</strong>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section> -->
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<span>Team</span>
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<span>Business</span>
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<span>AI</span>
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<div class="progress mb-2">
<div class="progress-bar" data-appear-progress-animation="65%" data-appear-animation-delay="300"></div>
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<span>Azure</span>
</div>
<div class="progress mb-2">
<div class="progress-bar" data-appear-progress-animation="60%" data-appear-animation-delay="600"></div>
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<span>Dynamics</span>
</div>
<div class="progress mb-2">
<div class="progress-bar" data-appear-progress-animation="90%" data-appear-animation-delay="900"></div>
</div>
<div class="progress-label text-color-light font-weight-semibold text-uppercase text-2">
<span>DevOps</span>
</div>
<div class="progress mb-2">
<div class="progress-bar" data-appear-progress-animation="70%" data-appear-animation-delay="1200"></div>
</div>
<div class="progress-label text-color-light font-weight-semibold text-uppercase text-2">
<span>IoT</span>
</div>
<div class="progress mb-2">
<div class="progress-bar" data-appear-progress-animation="75%" data-appear-animation-delay="1500"></div>
</div>
<div class="progress-label text-color-light font-weight-semibold text-uppercase text-2">
<span>Mixed Reality</span>
</div>
<div class="progress mb-2">
<div class="progress-bar" data-appear-progress-animation="90%" data-appear-animation-delay="900"></div>
</div>
</div>
</div>
</div>
</div>
<!-- <div class="col-md-6 col-lg-4">
<div class="row">
<div class="col">
<div class="custom-box-details bg-color-darken custom-box-shadow-1">
<h4 class="text-color-light">Languages</h4>
<ul class="custom-list-style-1 p-0">
<li>
<span class="font-weight-semibold custom-max-width-1 text-color-light"><img src="img/blank.gif" class="flag flag-ch me-1" alt="German">German:</span>
<span class="custom-text-color-2">Mother tong</span>
</li>
<li>
<span class="font-weight-semibold custom-max-width-1 text-color-light"><img src="img/blank.gif" class="flag flag-gb me-1" alt="English">English:</span>
<span class="custom-text-color-2">Advanced</span>
</li>
<li>
<span class="font-weight-semibold custom-max-width-1 text-color-light"><img src="img/blank.gif" class="flag flag-fr me-1" alt="Française">French:</span>
<span class="custom-text-color-2">Basic</span>
</li>
</ul>
</div>
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</div>
</div> -->
</div>
</div>
</section>
<!-- portfolio -->
<!-- <section id="portfolio" class="section section-no-border bg-color-secondary m-0">
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<li class="nav-item active" data-option-value="*"><a class="nav-link active" href="#">Show All</a></li>
<li class="nav-item" data-option-value=".websites"><a class="nav-link" href="#">Websites</a></li>
<li class="nav-item" data-option-value=".logos"><a class="nav-link" href="#">Logos</a></li>
<li class="nav-item" data-option-value=".brands"><a class="nav-link" href="#">Brands</a></li>
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<div class="col-12 col-sm-6 col-lg-3 isotope-item logos">
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<div class="col-12 col-sm-6 col-lg-3 isotope-item brands">
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<h2 class="text-color-light font-weight-extra-bold text-uppercase">Recommendations</h2>
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<blockquote class="pb-2">
<p class="custom-text-color-3">Working with Urs was a fantastic experience. He is passionate about his job and highly skilled.
During the last ten months, Urs introduced and trained us on Microsoft Tools: Dynamics 365 Guides, PowerApp, PowerAutomate, HoloLens Integration. All those are now fully integrated into the Swiss Smart Factory production ecosystem.</p>
</blockquote>
<div class="testimonial-author float-start">
<p><strong class="text-uppercase text-color-light">Michael Wendling</strong><span class="custom-text-color-3 font-weight-light">Projectlead Swiss Smart Factory</span></p>
</div>
</div>
</div>
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<div class="testimonial custom-testimonial-style-1 custom-testimonial-style-1-light testimonial-with-quotes mb-0">
<blockquote class="pb-2">
<p class="custom-text-color-3">I had the possibility to work with Urs for one of the Sonova strategic projects. During our collaboration I was impressed by his incredible talent for positioning issues and communication skills, with an extraordinary sense of strategy and timing.
His unstoppable positive attitude mixed with a unique ability to connect all the dots makes of Urs one of the best consultant I ever worked with. </p>
</blockquote>
<div class="testimonial-author float-start">
<p><strong class="text-uppercase text-color-light">Nicola Sirchia</strong><span class="custom-text-color-3 font-weight-light">Marketing Lead at Sonova</span></p>
</div>
</div>
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<div class="testimonial custom-testimonial-style-1 custom-testimonial-style-1-light testimonial-with-quotes mb-0">
<blockquote class="pb-2">
<p class="custom-text-color-3">Urs is a real leader. He drives change by motivating and engaging people, regardless whether team members or clients, to achieve mutual goals.
I worked almost 2 years as part of his team on IT projects where he proofed every day his deep technical knowledge as solution architect and at the same time commercial professionalism as project manager and delivery lead.
As my mentor for more than 5 years at Avanade Urs lead and supported my development in technical and soft skills. Due to his experience, he was able to anticipate challenges and was always a person of trust on my side during an important part of my career.
Thank you Urs!</p>
</blockquote>
<div class="testimonial-author float-start">
<p><strong class="text-uppercase text-color-light">Martin Hafner</strong><span class="custom-text-color-3 font-weight-light">Cloud First Lead at Avanade</span></p>
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<!-- Blog post article overview -->
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<div class="post-date">
<span class="day">20</span>
<span class="month">Dec</span>
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<h2 class="font-weight-semibold text-6 line-height-3 mb-3"><a href="/blog/blogPowerPlatformAlmUsingGithubActions.html">Power Platform ALM using GitHub Actions</a></h2>
<p>For Power Platform ALM we used Power Platform Build Tools for Azure DevOps to establish continuous integration and continuous deployment pipeline. Azure DevOps has his strengths working with internal teams but gets challenging if you want to build app with different externals or a community. [...]</p>
<div class="post-meta">
<span><i class="far fa-user"></i> By <a href="aboutme.html">Urs Rüegg</a> </span>
<span><i class="far fa-folder"></i>
<a href="#">DevOps</a>,
<a href="#">Dynamics</a>,
<a href="#">Power Platform</a>,
<a href="#">Smart Factory</a>
</span>
<span class="d-block d-sm-inline-block float-sm-end mt-3 mt-sm-0"><a href="/blog/blogPowerPlatformAlmUsingGithubActions.html" class="btn btn-xs btn-light text-1 text-uppercase">Read More</a></span>
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<a href="/blog/blogHackathonVisitorManagementApp.html">
<img src="img/digital/VisitorManagement/SwissSmartFactoryVisitorManagementApps_550.png" class="img-fluid img-thumbnail img-thumbnail-no-borders rounded-0" alt="" />
</a>
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<p></p>
<div class="post-date">
<span class="day">21</span>
<span class="month">Sep</span>
</div>
<div class="post-content">
<h2 class="font-weight-semibold text-6 line-height-3 mb-3"><a href="/blog/blogHackathonVisitorManagementApp.html">Hackathon - Visitor Management app</a></h2>
<p>The Visitor Management is a collection of four Power Apps to manage smart factory visitors.
<li>Visitor Welcome Desk app located at the entry point of the factory floor</li>
<li>Visitor Self Registration app on a tablet device</li>
<li>Visitor Management app to manage visits</li>
<li>Visitor Mixed Reality app to confirm mixed reality competency</li>
We build this apps during a <strong>three day Hackathon</strong> with the Swiss Smart Factory team.
[...]</p>
<div class="post-meta">
<span><i class="far fa-user"></i> By <a href="aboutme.html">Urs Rüegg</a> </span>
<span><i class="far fa-folder"></i>
<a href="#">AI</a>,
<a href="#">Power Platform</a>,
<a href="#">Smart Factory</a>
</span>
<span class="d-block d-sm-inline-block float-sm-end mt-3 mt-sm-0"><a href="/blog/blogHackathonVisitorManagementApp.html" class="btn btn-xs btn-light text-1 text-uppercase">Read More</a></span>
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</article>
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<h2 class="text-color-light text-uppercase font-weight-extra-bold">Say Hello</h2>
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<strong class="font-weight-light text-color-light custom-opacity-effect-1">urs.ruegg@microsoft.com</strong>
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