Aerofit Business Case Study - Exploratory Data Analayis to derive insights, trends and patterns.
The market research team at AeroFit wants to identify the characteristics of the target audience for each type of treadmill offered by the company, to provide a better recommendation of the treadmills to the new customers. The team decides to investigate whether there are differences across the product with respect to customer characteristics.
The company collected the data on individuals who purchased a treadmill from the AeroFit stores during three months.The data is available in a single csv file
Product Portfolio
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The KP281 is an entry-level treadmill that sells for USD 1,500.
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The KP481 is for mid-level runners that sell for USD 1,750.
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The KP781 treadmill is having advanced features that sell for USD 2,500.
| Feature | Description |
|---|---|
| Product | Product Purchased: KP281, KP481, or KP781 |
| Age | Age of buyer in years |
| Gender | Gender of buyer |
| Education | Education of buyer in years |
| Marital Status | MaritalStatus of buyer |
| Usage | The average number of times the buyer plans to use the treadmill each week |
| Income | Annual income of the buyer (in $) |
| Fitness | Self-rated fitness on a 1-to-5 scale, where 1 is the poor shape and 5 is the excellent shape |
| Miles | The average number of miles the buyer expects to walk/run each week |
- Feature Engineering
- Created new feature fitness category based on self fitness rating
- Data Visualization using Matplotlib and Seaborn
- Correlation
- Descriptive Statistics
- Probability
- Customer Profiling based on various factors
KP281 - Entry Level Treadmill - $1500 : 80 Customers
- Suitable for Low Income Category Individuals.
- Both Male and Female equally prefer this type.
- Low and Medium Fit customers also prefer this type of treadmill.
KP481 - Middle Level Treadmill - $1750 : 60 Customers
- Suitable for Low and Medium Income Category Individuals.
- Male customers are more in this type of treadmill than female customers.
- Low and Medium Fit customers also prefer this type of treadmill.
KP781 - High Level Treadmill - $2500 : 40 Customers
- Suitable for High Income Category Individuals.
- Male customers prefer this type of treadmill.
- High Fit customers prefer this type of treadmill.
- KP 281 is the favourite product for customers closely followed by KP481.
- As the income of the customers increase, the price of treadmills also increasewhich means, high earning customers prefer the treadmill with advanced features.
- Fitness rating of female customers is very low when compared to the male customers.
- Customers who cover more miles tend to prefer the advanced treadmill KP781.
- Huge difference between male and female in buying the higher end treadmill with 90% of KP781 customers being male.