added more resources

Account Engagement/README.md

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-Course Introduction
+## Learning
+
+Introduction
 - Review Course Objectives
 - Set Learner Expectations
 - Review Housekeeping Items
@@ -60,3 +62,147 @@ Lead Nurturing
 - Create Engagement Program Reports
 
 
+---
+
+
+## Responsiblities (you should be able to):
+- Enable Account Engagement
+- Explain the relationship created between Account Engagement and Salesforce once Account Engagement has been enabled.
+- Generate leads with Account Engagement’s various lead generation tools including Forms, Landing Pages, and Custom Redirects.
+- Manage leads with Account Engagement’s lead management tools including Page Actions, Automation Rules, Segmentation Rules, Dynamic Lists, and Completion Actions.
+- Engage leads with Account Engagement’s lead engagement tools including Email, Personalization, Dynamic Content, and Engagement Studio.
+- Qualify leads with Account Engagement’s scoring and grading functionality.
+- Interpret data generated via Account Engagement’s reporting capabilities.
+- Design and execute successful end-to-end marketing workflows using Account Engagement.
+
+
+
+---
+
+
+## Implementation (Pardot Installation)
+
+### Connect Salesforce and Pardot
+- Confirm B2BMA Integration User has verified data connection
+- If connection cannot be made reinstall b2bma_canvas package
+- Provide field level access to B2bma Integration User profile
+- Map relevant custom lead fields to Pardot
+- Map relevant custom contact fields to Pardot
+- Map relevant custom account fields to Pardot
+- Map relevant custom opportunity fields to Pardot
+- Create Salesforce to Pardot campaign in Salesforce
+- Configure prospect syncing behavior
+- Map Pardot lead fields to contacts
+
+## Make Pardot Data and Actions Available on Salesforce Records
+- Setup Salesforce custom domain
+- Add Pardot fields and buttons to contact layouts
+- Add Pardot fields and buttons to lead layouts
+- Add visual force components to contact page layouts
+- Add visual force components to lead page layouts
+- Add engagement history to contact lighting pages
+- Add engagement history to lead lightning pages
+
+## Enable Connected Campaigns Functionality
+- Create Website Tracking Salesforce campaign and map to Pardot
+- Configure connected campaigns
+- Hide unconnected campaigns
+- Turn on Salesforce managed campaigns
+
+## Sync Users Between Salesforce and Pardot
+- Map Salesforce profiles to Pardot profiles
+- Configure syncing behavior
+
+## Enable Pardot Lightning App
+- Add profiles to B2BMA Canvas app
+- Add Pardot and Sales Cloud User or CRM User permission sets to designated users
+- Hide classic Pardot app
+
+## Domain and Website Setup
+- Install javascript tracking code on website through a Pardot plugin, a design template, or tag manager
+-  Add sending and tracking domains to Pardot settings
+- Add TXT records to DNS settings
+- Point tracker domain CNAME to go.pardot.com
+- Validate DNS changes
+
+## Initiate Prospect Sync
+- Test prospect syncing behavior
+- Unpause Salesforce connector sync
+- Export relevant Salesforce leads and contacts
+- Import leads and contacts into Pardot as prospects
+
+
+
+---
+
+## Resources:
+- Salesforce Account Engagement(fka Pardot) Implementation Guide: https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/pardot_implementation_guide.pdf
+
+- TRAILMIX: https://trailhead.salesforce.com/users/strailhead/trailmixes/prepare-for-your-account-engagement-specialist-credential
+
+- B2BMA Implementation: ⁠https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/pardot_b2bma_implementation_guide.pdf
+
+- USER SYNC: ⁠https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/pardot_user_sync_implementation_guide.pdf
+
+- Lightning App implementation: ⁠https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/pardot_lightning_app_implementation_guide.pdf
+
+- Lead Scoring and Grading: https://trailhead.salesforce.com/en/content/learn/modules/pardot-lead-scoring-and-grading-lightning
+
+- Basics: https://trailhead.salesforce.com/en/content/learn/modules/pardot-basics-lightning
+
+- Business Unit Setup: https://trailhead.salesforce.com/en/content/learn/modules/pardot-business-units
+
+- Pardot Integration: https://trailhead.salesforce.com/en/content/learn/modules/pardot-salesforce-integration-for-lightning-app
+
+- Pardot Sandbox: https://trailhead.salesforce.com/en/content/learn/modules/pardot-sandboxes-quick-look
+
+- marketing Content Strategy: https://trailhead.salesforce.com/en/content/learn/trails/plan-marketing-content-and-strategy-with-marketing-cloud-account-engagement
+
+- Lead Nurturing: https://trailhead.salesforce.com/en/content/learn/modules/pardot-lead-nurturing-lightning
+
+
+- Pre-recorded video for forms and form handlers: https://salesforce.vidyard.com/watch/QtpoU5BtxRmt4BTfaJoD5J?
+
+- Pre-recorded video for landing pages: https://salesforce.vidyard.com/watch/YWdkyFu9Hg75biMUoFSSvE?
+
+- Presentation PDF deck for landing pages: https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000000xQSE/1E12HDLEBKo9pxomYBqN.W05WPXJF777qc032XxiAEQ
+
+- Presentation PDF deck for forms and form handlers: https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000000xQRR/ndE4GrYE.Idl5ukOFIho7rxy_C8x5o9GPeWI8YE5LzM
+
+- Generate Leads with Account Engagement Landing Pages and Forms: https://help.salesforce.com/s/articleView?id=sf.pardot_leadgen_parent.htm&type=5
+
+- Capture Leads with Forms and Form Handlers: https://help.salesforce.com/s/articleView?id=sf.pardot_forms.htm&type=5
+
+- Create a Form: https://help.salesforce.com/s/articleView?id=sf.pardot_create_form.htm&type=5
+
+- Add a Form to Your Website: https://help.salesforce.com/s/articleView?id=sf.pardot_forms_deploying_forms.htm&type=5
+
+- Customizing Forms: https://help.salesforce.com/s/articleView?id=sf.pardot_forms_customizing.htm&type=5
+
+- Testing Forms: https://help.salesforce.com/s/articleView?id=sf.pardot_forms_testing.htm&type=5
+
+- Form Handlers: https://help.salesforce.com/s/articleView?id=sf.pardot_form_handlers.htm&type=5
+
+- Create a Form Handler: https://help.salesforce.com/s/articleView?id=sf.pardot_create_form_handler.htm&type=5
+
+- Create an Enhanced Landing Page: https://help.salesforce.com/s/articleView?id=sf.pardot_lps_create.htm&type=5- 
+
+- Enhanced Landing Page Experience: https://help.salesforce.com/s/articleView?id=sf.pardot_lps_parent.htm&type=5
+
+- Email Sending Domain Setup: https://salesforce.vidyard.com/watch/kwQ2UjbXxB9j9NQrHXhvCJ
+
+- Tracker domain setup: https://www.youtube.com/watch?v=1LEwd6KrB3c&list=PL2EczON8_UBgQGAidvZjo6cdqffp7q0kg&index=49
+
+- Ensure Enable Connected Campaigns: https://salesforce.vidyard.com/watch/XHoqR8gHNPDhuV6mDwTxrG
+
+- Enable Lightning Email templates: https://help.salesforce.com/s/articleView?id=000393621&type=1
+
+- Add Pardot fields and information on leads and Contact pages: https://www.youtube.com/watch?v=F2czxIP-OEc
+
+- Enable Engagement History Dashboards: https://help.salesforce.com/s/articleView?id=sf.pardot_engagement_history_dashboard_enable.htm&type=5
+
+- Add Pardot-related information to the Salesforce Campaigns page layout: https://www.linkedin.com/pulse/how-set-up-pardot-engagement-history-salesforce-louis-chinnam/
+
+
+
+