Business case - Python - CRO for an ecommerce¶

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We worked as consultants for an ecommerce in the cosmetics sector.

The company has had a flat evolution in recent months. We analyzed its purchasing data and implement CRO actions.

OBJECTIVES

Increase number of customers
Increase purchases by customer
Increase average ticket by session

LEVERS FOR GROWTH

Customer journey: optimize purchasing process
Customers info to optimize our campaigns
Products: optimize portfolio

KPIs

Visits
Conversion
Purchasing frequency
Average ticket
Cart abandonment ratio
LTV

ENTITIES AND DATA

Users
Customers
Sessions
Events
Products

SEED QUESTIONS

We established some seed questions to analyze three aspects of the business:

Customer journey
Customers
Products