Skip to content

Commit

Permalink
Update content.qmd
Browse files Browse the repository at this point in the history
  • Loading branch information
dgkeyes committed Mar 13, 2024
1 parent cc446ce commit f1794ea
Showing 1 changed file with 39 additions and 8 deletions.
47 changes: 39 additions & 8 deletions content.qmd
Original file line number Diff line number Diff line change
Expand Up @@ -10,14 +10,20 @@ We use free content to build authority so that people see R for the Rest of Us a

In 2024, I plan to produce 4 different types of content:

1. Long-form **blog posts** and accompanying **YouTube videos** (one blog post/video every other week)
2. **R in 2 Minutes YouTube videos** and accompanying **blog posts** that highlight one tip in 2 minutes or less (one video every week)
1. **Long-form blog posts** and accompanying **YouTube videos** (one blog post/video every other week)
2. **R in 2 Minutes YouTube videos** and accompanying **blog posts** that highlight one tip in 2 minutes or less (one video every four weeks)
3. **What's New in R** emails that highlight three interesting packages/tutorials/etc in each email (one email every other week)
4. **Podcast** episodes (also released as **YouTube videos**) featuring interviews with people doing unique things with R (one episode every four weeks)

Each of these items gets sent out via [email](email-marketing.qmd) and [social media](social-media.qmd).

### Blog Posts and YouTube Videos
### Long-Form Blog Posts and YouTube Videos

Blog posts are written in the [blog repo](https://github.com/rfortherestofus/blog) as Quarto files. From there, they are imported as blog posts on the website using the procedures outlined [here](https://github.com/rfortherestofus/rfortherestofus.com?tab=readme-ov-file#quarto-importer).

Almost all blog posts have an accompanying YouTube video. YouTube videos are scheduled to go live a few hours before the blog post to ensure the videos show up.

The day a new blog post goes live, we also send out an email announcing it.

### R in 2 Minutes Blog Posts and YouTube Videos

Expand All @@ -40,13 +46,15 @@ You can watch a video walkthrough of this here:

<div class="muse-video-player" data-video="T4iH2pe" data-links="0" data-logo="0" data-title="0" data-width="100%"></div><script src="https://muse.ai/static/js/embed-player.min.js"></script>

#### R in 2 Minutes email text
<br>

**R in 2 Minutes email text**

Here is the template that should go in emails announcing new R in 2 Minutes blog posts/videos.

> Hi friend,
>
> I'm back with another short R in 2 Minutes video tutorial. This week, ADDINTROTEXTHERE.
> I'm back with another short R in 2 Minutes video tutorial. This week, [TEXT GOES HERE].
>
> Hope this video is helpful! If you have any feedback, just hit reply and let me know.
>
Expand All @@ -56,17 +64,40 @@ Here is the template that should go in emails announcing new R in 2 Minutes blog
### What's New in R Emails

### Podcast
1. David writes content that is posted on the [What's New in R Netlify website](https://whatsnewwithr.netlify.app/)
1. Joe then [schedules broadcast email on ConvertKit](https://app.convertkit.com/campaigns). It goes out at 5am Pacific time on the day specified ([walkthrough video](https://show.rfor.us/NhDzNg0H)).
1. [Post is added to website](https://rfortherestofus.com/cp/collections/blog).
1. [All resources mentioned in What's New in R email should be added as resources on the R for the Rest of Us website](https://rfortherestofus.com/cp/collections/resources/entries/create/default).
1. [PDF is created in Canva](https://www.canva.com/design/DAF5g0IFWo4/J7uby69jtK9Vvh5jfcw4Wg/view?mode=preview).
1. [LinkedIn post is scheduled](https://publish.buffer.com/profile/62006137b475f9032331c5db/tab/queue). PDF should be attached. Text should look like this:

> Text of this post should say something like:
>
> This week on What's New in R, we're featuring:
>
> ✅ Blog post by @Albert Rapp on creating interactive visualizations with {ggiraph} (with or without Shiny)
>
> ✅ Recordings of posit::conf(2023) by @Posit PBC
>
> ✅ Quarto for Scientists materials, compiled by @Nick Tierney
>
> Read the issue: https://rfortherestofus.com/2024/04/whats-new-in-r-april-1-2024
>
> Sign up to get What's New in R in your inbox: What's New in R
>
> #rstats
### Podcast (Audio and Video)

Podcast episodes are recorded using Squadcast. From there, the raw video files are downloaded and imported into Descript. Joe lines up the files manually so that the screencast portion of the interview is aligned with the other video files. Podcast episodes should be edited using the video files. Please use a side by side template (TODO: add link to it). Once a complete video version is created, a copy is made to create an audio version. In the audio version, the first half of the podcast is included, but as soon as the screenshare starts, we insert an audio clip of David saying "look at show notes for link to screencast."
Podcast episodes are recorded using Squadcast. From there, the raw video files are downloaded and imported into Descript. Joe lines up the files manually so that the screencast portion of the interview is aligned with the other video files. Podcast episodes should be edited using the video files. Please use the [side by side template](https://web.descript.com/11d9eca5-cccd-4bd0-8c71-09fa78670076). Once a complete video version is created, a copy is made to create an audio version. In the audio version, the first half of the podcast is included, but as soon as the screenshare starts, we insert an audio clip of David saying "look at show notes for link to screencast."

#### Ads

The goal of all content is to get people on the R for the Rest of Us email list. Toward this end, we insert ads in podcast episodes (both audio and video versions).

In the audio versions, we find a place about halfway through and insert an ad telling people to sign up for the newsletter.

In the video versions, we add a YouTube button (TODO: confirm this) with a link to the newsletter.
In the video versions, we add a link to the R for the Rest of Us newsletter in the video description.

#### Release Schedule

Expand Down

0 comments on commit f1794ea

Please sign in to comment.