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Q1 prospectus and pricing #463

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Dec 6, 2024
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Q1 prospectus and pricing #463

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Binary file modified content/prospectus/ethicalads-advertiser-prospectus.pdf
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12 changes: 6 additions & 6 deletions ethicalads-theme/templates/ea/advertisers-pricing.html
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Expand Up @@ -78,7 +78,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
<i class="fe fe-users"></i>
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<p> 300k impressions</p>
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@ericholscher ericholscher Dec 6, 2024 •
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I wonder if we even remove these, so we don't have to keep updating them? I don't know if many folks are referencing these at this point. Or maybe we don't quote the full pricing, but just point to a prefilled calculator with prices that we don't have to update.

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I think just having references of how many impressions they'll get is worthwhile. We don't do pricing updates that frequently and it isn't a big burden.

<p> 315k impressions</p>

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Expand Down Expand Up @@ -108,7 +108,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
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<p><span class="sr-only">Rate</span> $5.00 CPM</p>
<p><span class="sr-only">Rate</span> $4.75 CPM</p>

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Expand All @@ -118,7 +118,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
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<p>Est. <a href="/advertisers/calculator/?budget=1500&region=eng&topic=all-developers">~360 clickthroughs</a></p>
<p>Est. <a href="/advertisers/calculator/?budget=1500&region=eng&topic=all-developers">~380 clickthroughs</a></p>

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Expand Down Expand Up @@ -153,7 +153,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
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<p> 932k impressions</p>
<p> 978k impressions</p>

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Expand Down Expand Up @@ -183,7 +183,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
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<p><span class="sr-only">Rate</span> $4.83 CPM<br> <span class="small">(10% discount for $3k+)</span></p>
<p><span class="sr-only">Rate</span> $4.61 CPM<br> <span class="small">(10% discount for $3k+)</span></p>

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Expand All @@ -193,7 +193,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
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<p>Est. <a href="/advertisers/calculator/?budget=4500&region=blend&topic=datascience">~1,120 clickthroughs</a></p>
<p>Est. <a href="/advertisers/calculator/?budget=4500&region=blend&topic=datascience">~1,175 clickthroughs</a></p>

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2 changes: 1 addition & 1 deletion ethicalads-theme/templates/ea/includes/packages.html
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Expand Up @@ -2,7 +2,7 @@
<div class="container">
<div class="row">
<div class="col mb-8">
<h2 class="text-center font-weight-bold mb-4">Pricing for Q4 2024</h2>
<h2 class="text-center font-weight-bold mb-4">Pricing for Q1 2025</h2>
<p class="text-center">Prices are per thousand impressions (CPM) with a $1,000 minimum ad buy.</p>
<p class="text-center">For other region prices or customizations, see our <a href="/prospectus/ethicalads-advertiser-prospectus.pdf">prospectus</a> or try our <a href="/advertisers/calculator/">campaign calculator</a>.</p>
<p class="text-center">We offer a 10% discount for ad buys of $3,000 and 15% for $25,000. 10% additional discount for auto-renewing campaigns.</p>
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70 changes: 35 additions & 35 deletions pelicanconf.py
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Expand Up @@ -84,58 +84,58 @@
# And the advertiser calculator
"pricing": {
"niche": {
"network": 6.00,
"eng": 6.00,
"blend": 6.00,
"weu": 6.00,
"eeu-apac": 6.00,
"global": 6.00,
"network": 5.00,
"eng": 5.00,
"blend": 5.00,
"weu": 5.00,
"eeu-apac": 5.00,
"global": 5.00,
},
"security": {
"network": 4.33,
"eng": 6.75,
"blend": 5.5,
"weu": 4.25,
"eeu-apac": 2.0,
"network": 3.80,
"eng": 6.00,
"blend": 4.87,
"weu": 3.75,
"eeu-apac": 1.65,
"global": 0.7,
},
"datascience": {
"network": 4.25,
"eng": 6.5,
"blend": 5.37,
"weu": 4.25,
"eeu-apac": 2.0,
"global": 0.8,
},
"devops": {
"network": 4.0,
"network": 4.05,
"eng": 6.25,
"blend": 5.12,
"weu": 4.0,
"eeu-apac": 1.75,
"eeu-apac": 1.9,
"global": 0.8,
},
"devops": {
"network": 3.71,
"eng": 5.75,
"blend": 4.75,
"weu": 3.75,
"eeu-apac": 1.65,
"global": 0.7,
},
"frontend": {
"network": 4.10,
"eng": 6.5,
"blend": 5.25,
"weu": 4.0,
"eeu-apac": 1.75,
"network": 3.80,
"eng": 6.0,
"blend": 4.87,
"weu": 3.75,
"eeu-apac": 1.65,
"global": 0.7,
},
"backend": {
"network": 3.6,
"eng": 5.75,
"blend": 4.62,
"weu": 3.5,
"eeu-apac": 1.5,
"network": 3.3,
"eng": 5.25,
"blend": 4.25,
"weu": 3.25,
"eeu-apac": 1.4,
"global": 0.6,
},
"all-developers": {
"network": 3.0,
"eng": 5.00,
"blend": 4.00,
"weu": 3.00,
"network": 2.86,
"eng": 4.75,
"blend": 3.75,
"weu": 2.75,
"eeu-apac": 1.1,
"global": 0.5,
},
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