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November newsletter

content/posts/newsletter-november-2024.md

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+Title: EthicalAds Newsletter - November 2024
+Date: November 6, 2024
+description: Monthly update from November 2024, covering the previous month and including stats and commentary on our progress as we build EthicalAds
+tags: newsletter, community, build-in-public
+authors: David Fischer
+image: /images/posts/2024-november-newsletter.jpg
+image_credit: <span>Photo by <a href="https://unsplash.com/@artem_kniaz?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Artem Kniaz</a> on <a href="https://unsplash.com/photos/a-field-with-hay-bales-in-the-middle-of-it-W8zv-hNq9yQ?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a></span>
+
+
+## New features from the previous month
+
+* We released a new onboarding improvement to email advertisers
+  when they launch their first campaign.
+  The goal is to help them with onboarding new advertisers,
+  pointing them toward the reporting they want,
+  and generally help with navigating our platform.
+* Publisher payouts using Stripe are now automated and they went well in October.
+  This sped up payouts considerably.
+* We did a [content piece]({filename}../posts/2024-best-performing-ads-by-conversion-type.md)
+  on Ad Performance by Conversion Action
+  which compared ad CTRs between ads that link to a product, a form,
+  or to some sort of content piece like a webinar or ebook.
+  The findings were what we expected to find based on experience
+  but worth reading if you're an advertiser considering what your lead magnet is.
+* We are continuing to improve our [ad rotation](https://ethical-ad-client.readthedocs.io/en/latest/index.html#automatic-ad-rotation)
+  features we built for our ad client. We're continuing to iterate here,
+  although we've scaled back rotations somewhat.
+  We also building some reporting features around this.
+
+You can always see our latest server updates in our
+[ethical-ad-server changelog](https://ethical-ad-server.readthedocs.io/en/latest/developer/changelog.html)
+and [ethical-ad-client changelog](https://ethical-ad-client.readthedocs.io/en/latest/changelog.html).
+
+
+## October advertising stats
+
+[comment]: https://server.ethicalads.io/publisher/all/report/?start_date=2024-10-01&end_date=2024-10-31
+
+Last month:
+
+* We generated **$41,677.24** for our publishers and they'll receive this payout next week.
+* We had **181 publishers** on our network with at least one paid ad impression.
+* We had **26,279,987** paid ad views across the world.
+  This is the highest it's ever been and our new run of network options
+  are allowing us to sell a larger percentage of our traffic especially in regions
+  that were historically undersold.
+  We also have some very broad campaigns running.
+
+We are seeing some softness in our core markets
+after a few mid-sized advertisers put campaigns on hold
+and a larger one pulled back.
+
+We are running a November discount for new advertisers
+where we're offering the discounts we [normally]({filename}../pages/advertisers-pricing.md)
+give at $3k and $25k at lower thresholds ($1k and $5k).
+If you're interested in running a campaign, [get in touch]({filename}../pages/advertisers.md#inbound-form)!
+
+
+## Upcoming features
+
+The major features in our upcoming roadmap for November:
+
+* We are building a bulk importer to handle uploading ads in bulk.
+  A couple advertisers have asked for this to speed up the process
+  when running multiple campaigns.
+* We'll be releasing some new advertiser features to have read-only accounts
+  that can just see report data but not make any changes to ads themselves.
+* There may not be a lot of progress here in the next one month
+  but we are beginning to experiment with some larger ad placements on publishers who want this.
+  If you're an advertiser interested in a larger ad format,
+  [let us know]({filename}../pages/advertisers.md#inbound-form).
+
+
+Thanks again for being along with us on this journey to build an ethical ad network.
+Please [let us know]({filename}../pages/contact.md) if you have any ideas or feedback on our product or roadmap,
+we always love to hear from you.