A case study on using data to define, measure and improve customer happiness.
Roee is the chief product officer of Soluto, a high-tech startup aimed at helping people get more from their technology. Roee started programming at the age of 11. He went on to lead a software group in an elite R&D unit in the Israeli Defense Forces, after which he worked as a device driver developer for Envara, acquired by Intel in 2004. Since then, Roee has managed product design and development in several industries, including: water technology (Miya), location-based services (AeroScout), and music (Neocraft, where Roee was co-founder).