diff --git a/Makefile b/Makefile
index a49c7da..f626811 100644
--- a/Makefile
+++ b/Makefile
@@ -3,4 +3,4 @@ dev:
 	docker compose up -d --build
 
 deploy:
-	docker buildx build --build-arg ENV=production -t r4deu51/chat-realtime:latest --platform=linux/amd64 --push .
+	docker buildx build --build-arg ENV=production -t $(IMAGE):$(TAG) --platform=linux/amd64 --push .