Consolidate name to Marketing Mix Modeling or Media Mix Modeling

[wd60622]

Many places in the docs using Marketing Mix Modeling and others use Media Mix Modeling.

Would be good to consolidate these to one or introduce them once then use the abbreviation throughout the docs.

What are thoughts? Vote for these options:

😀 -> Marketing Mix Modeling
🎉 -> Media Mix Modeling
👀 -> Introduce both and use abbreviation throughout the docs
🚀 -> linear regression

[andrewheusser]

Here's what AI thinks:

MMM can stand for both:

Marketing Mix Modeling (Marketing MMM) – A statistical approach used to quantify the impact of different marketing activities (e.g., TV ads, digital ads, promotions) on sales or other business KPIs. It helps businesses allocate budgets effectively by determining the ROI of each channel.

Media Mix Modeling (Media MMM) – A subset of marketing mix modeling that focuses specifically on media-related spending and its effects. It is often used interchangeably with Marketing MMM, but some practitioners distinguish it by emphasizing the role of media investments (TV, digital, radio, print, etc.) over other marketing factors like pricing and distribution.

Since you’re working on a generalized MMM approach with varying adstock and saturation parameters, I assume you're referring to Marketing Mix Modeling, which includes both media and non-media factors affecting sales. Let me know if you need a more specific clarification!

[wd60622]

Us humans had a discussion before and landed on Marketing Mix Model as well. I am for that and that explanation is some good rational to support