diff --git a/_includes/head-custom-google-analytics.html b/_includes/head-custom-google-analytics.html
new file mode 100644
index 0000000000..8a3ae5c9ca
--- /dev/null
+++ b/_includes/head-custom-google-analytics.html
@@ -0,0 +1,10 @@
+{% if site.google_analytics %}
+  <script>
+    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
+    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
+            m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
+        })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
+    ga('create', '{{ site.google_analytics }}', 'auto');
+    ga('send', 'pageview');
+  </script>
+{% endif %}
diff --git a/_includes/head-custom.html b/_includes/head-custom.html
new file mode 100644
index 0000000000..f7187e79e5
--- /dev/null
+++ b/_includes/head-custom.html
@@ -0,0 +1,9 @@
+<!-- start custom head snippets, customize with your own _includes/head-custom.html file -->
+
+<!-- Setup Google Analytics -->
+{% include head-custom-google-analytics.html %}
+
+<!-- You can set your favicon here -->
+<!-- link rel="shortcut icon" type="image/x-icon" href="{{ '/favicon.ico' | relative_url }}" -->
+
+<!-- end custom head snippets -->
diff --git a/_layouts/default.html b/_layouts/default.html
index e2bfab0f75..1b34eb086d 100644
--- a/_layouts/default.html
+++ b/_layouts/default.html
@@ -13,6 +13,7 @@
     <![endif]-->
     <meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=no">
 
+    {% include head-custom.html %}
   </head>
   <body>
 
@@ -51,16 +52,5 @@ <h1>{{ page.title | default: site.title | default: site.github.repository_name }
         <p><small>Hosted on GitHub Pages &mdash; Theme by <a href="https://twitter.com/mattgraham">mattgraham</a></small></p>
       </footer>
     </div>
-
-    {% if site.google_analytics %}
-      <script>
-        (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
-        (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
-        m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
-        })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
-        ga('create', '{{ site.google_analytics }}', 'auto');
-        ga('send', 'pageview');
-      </script>
-    {% endif %}
   </body>
 </html>
