diff --git a/Makefile b/Makefile
index 503ddb96..678b930e 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,6 @@
 
 # Image URL to use all building/pushing image targets
-IMG ?= ngrok-ingress-controller
+IMG ?= kubernetes-ingress-controller
 # ENVTEST_K8S_VERSION refers to the version of kubebuilder assets to be downloaded by envtest binary.
 ENVTEST_K8S_VERSION = 1.23
 
diff --git a/PROJECT b/PROJECT
index d4ca0c77..4d3f59f7 100644
--- a/PROJECT
+++ b/PROJECT
@@ -1,7 +1,7 @@
 domain: k8s.ngrok.com
 layout:
 - go.kubebuilder.io/v3
-projectName: ngrok-ingress-controller
+projectName: kubernetes-ingress-controller
 repo: github.com/ngrok/kubernetes-ingress-controller
 resources:
 - api:
diff --git a/README.md b/README.md
index 0d5929f2..ae172e95 100644
--- a/README.md
+++ b/README.md
@@ -8,13 +8,13 @@
 </p>
 
 <p align="center">
-  <a href="https://github.com/ngrok/ngrok-ingress-controller/actions?query=branch%3Amain+event%3Apush">
-      <img src="https://github.com/ngrok/ngrok-ingress-controller/actions/workflows/ci.yaml/badge.svg" alt="CI Status"/>
+  <a href="https://github.com/ngrok/kubernetes-ingress-controller/actions?query=branch%3Amain+event%3Apush">
+      <img src="https://github.com/ngrok/kubernetes-ingress-controller/actions/workflows/ci.yaml/badge.svg" alt="CI Status"/>
   </a>
   <!-- TODO: Add badges for things like docker build status, image pulls, helm build status, latest stable release version, etc -->
 </p>
 <p align="center">
-  <a href="https://github.com/ngrok/ngrok-ingress-controller/blob/master/LICENSE">
+  <a href="https://github.com/ngrok/kubernetes-ingress-controller/blob/master/LICENSE">
     <img src="https://img.shields.io/badge/License-MIT-blue.svg" alt="License"/>
   </a>
   <a href="#features-and-alpha-status">
@@ -62,8 +62,8 @@ export NGROK_AUTHTOKEN=<YOUR Secret Auth Token>
 Install via Helm:
 
 ```bash
-helm repo add ngrok https://ngrok.github.io/ngrok-ingress-controller
-helm install ngrok-ingress-controller ngrok/ngrok-ingress-controller \
+helm repo add ngrok https://ngrok.github.io/kubernetes-ingress-controller
+helm install ngrok-ingress-controller ngrok/kubernetes-ingress-controller \
   --namespace ngrok-ingress-controller \
   --create-namespace \
   --set credentials.apiKey=$(NGROK_API_KEY) \
@@ -121,14 +121,14 @@ data:
 Then when installing the controller via helm, you can pass the name of the secret to the controller via the `credentials.secret.name` helm value.
 
 ```bash
-helm install ngrok-ingress-controller ngrok/ngrok-ingress-controller \
+helm install ngrok-ingress-controller ngrok/kubernetes-ingress-controller \
   --set credentials.secret.name=ngrok-ingress-controller-credentials
 ```
 
 ## How to Configure the Agent
 
 > Warning: This will be deprecated soon when moving to the new lib-ngrok library
-* assumes configs will be in a config map named `{{ include "ngrok-ingress-controller.fullname" . }}-agent-cm` in the same namespace
+* assumes configs will be in a config map named `{{ include "kubernetes-ingress-controller.fullname" . }}-agent-cm` in the same namespace
 * setup automatically via helm. Values and config map name can be configured in the future via helm
 * subset of these that should be configurable https://ngrok.com/docs/ngrok-agent/config#config-full-example
 * example config map showing all optional values with their defaults.
@@ -137,7 +137,7 @@ helm install ngrok-ingress-controller ngrok/ngrok-ingress-controller \
 apiVersion: v1
 kind: ConfigMap
 metadata:
-  name: {{ include "ngrok-ingress-controller.fullname" . }}-agent-cm
+  name: {{ include "kubernetes-ingress-controller.fullname" . }}-agent-cm
   namespace: ngrok-ingress-controller
 data:
   METADATA: "{}"
diff --git a/docs/releases.md b/docs/releases.md
index 7b80ad2b..9e36262a 100644
--- a/docs/releases.md
+++ b/docs/releases.md
@@ -19,7 +19,7 @@ docker image can be used to run the Ingress Controller in a Kubernetes cluster w
 ### Docker Image
 
 The Docker image contains the ngrok Ingress Controller binary and is available on 
-Docker Hub [here](https://hub.docker.com/r/ngrok/ngrok-ingress-controller). We currently
+Docker Hub [here](https://hub.docker.com/r/ngrok/kubernetes-ingress-controller). We currently
 support `amd64` and `arm64` architectures, with future plans to build for other architectures.
 
 ### Helm Chart
@@ -64,13 +64,13 @@ to the semantic versioning spec as described above.
 
 Releases of the controller will be tagged with a prefix of `ngrok-ingress-controller-`. For example,
 version `1.2.0` of the docker image will have a git tag of `ngrok-ingress-controller-1.2.0` which
-contains the code used to build the docker image `ngrok/ngrok-ingress-controller:1.2.0`.
+contains the code used to build the docker image `ngrok/kubernetes-ingress-controller:1.2.0`.
 
 When changes that would affect the controller's docker image are pushed to `main`, a github workflow
-will trigger. The workflow will build and publish the `ngrok/ngrok-ingress-controller:latest` docker
+will trigger. The workflow will build and publish the `ngrok/kubernetes-ingress-controller:latest` docker
 image.
 
 If the `VERSION` file at the root of the repo is changed, the workflow will also create a git tag
 for the controller as described above and publish a tagged docker image. For instance when the
 `VERSION` is changed to `1.2.0`, the workflow will create a git tag of `ngrok-ingress-controller-1.2.0`
-and publish the docker image `ngrok/ngrok-ingress-controller:1.2.0`.
+and publish the docker image `ngrok/kubernetes-ingress-controller:1.2.0`.