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one of the great things about decentralization is that content gets to live on, resisting censorship. but, there's no way to know your reach as of yet. unlike linkedin or twitter, your deso content is on-chain.. which means it can be viewed by people on any of the many apps accessing this trove of decentralized social content.
casalytica is an api service for all deso (and other blockchains with on-chain content) to report their impressions. this is done by communicating directly with our api or using an npm package for easier integration with your web/mobile app.
in return, we provide you with the ability to query casalytica to get the total impressions reported by all other deso apps.
there's more. the more participating apps, the richer the insights we are able to produce. see our roadmap.
there's an opportunity here, and that is to highlight the effect of on-chain content on a creator's reach.
it may be easier to explain how this compares with any user experience on social media and reasonable expectations.
twitter shows you the analytics of every tweet, including impressions, yet you don't find that on DeSocialWorld or Desofy or Diamond even.
let's take a look at linkedin here for a second. immediately under the post, it tells you the impressions of your post. if you click on it, you get more details. our best alternative to this is entre, which for the most part keeps their content on their node. but what if i wanted to render that content on another app?