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UX Research

Persona

Dan is busy man. He's a professional software engineer with over 30 years of experience. Aside from his engineering role, he's been known to take up roles such as scrum-master, project manager and team lead. Above all that, he's a decidated father and husband.

Whenever Dan does find some free me-time, he loves nothing more than to read his favourite comic, xkcd.

Not only does the comic align with his kind of humor, it provides him with a sense of purpose and makes him feel connected to other nerds.

Personality traits:

  • Strong ratio.
  • Likes things simple and efficient.
  • Into performance and optimizations.

Requirements

As per established target audience;

  • The reader needs to be simple, efficient and fast.

Implementation

  • The target audience probably has decent hardware and up to date software. This means we can get away with using solely webp for our images, thus improving performance.
  • Stick to the basics, no frameworks, in order to keep simplicity and improve performance.