diff --git a/Makefile b/Makefile
index 02506b05..93d71436 100644
--- a/Makefile
+++ b/Makefile
@@ -14,7 +14,7 @@ KIND_CLUSTER ?= kind
 CI_MODE_ENABLED := ""
 NO_KIND_CLEANUP := ""
 
-IMG ?= ghcr.io/kube-logging/telemetry-controller:0.0.9
+IMG ?= ghcr.io/kube-logging/telemetry-controller:0.0.10
 # ENVTEST_K8S_VERSION refers to the version of kubebuilder assets to be downloaded by envtest binary.
 ENVTEST_K8S_VERSION = 1.28.0
 
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index cc5954ab..a9bcf869 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -5,4 +5,4 @@ kind: Kustomization
 images:
   - name: controller
     newName: ghcr.io/kube-logging/telemetry-controller
-    newTag: 0.0.9
+    newTag: 0.0.10
diff --git a/e2e/e2e_test.sh b/e2e/e2e_test.sh
index d2d0160f..bfc00d4a 100755
--- a/e2e/e2e_test.sh
+++ b/e2e/e2e_test.sh
@@ -25,7 +25,7 @@ kind create cluster --name "${KIND_CLUSTER_NAME}" --wait 5m
 kubectl config set-context kind-"${KIND_CLUSTER_NAME}"
 
 # Install telemetry-controller and opentelemetry-operator
-helm upgrade --install --wait --create-namespace --namespace telemetry-controller-system telemetry-controller oci://ghcr.io/kube-logging/helm-charts/telemetry-controller --version 0.0.10-dev.1
+helm upgrade --install --wait --create-namespace --namespace telemetry-controller-system telemetry-controller oci://ghcr.io/kube-logging/helm-charts/telemetry-controller
 
 # Wait for the pod to be ready, without it the webhook backend service will be unavailable.
 sleep 10