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<html>
<head>
<meta charset="utf-8">
<title>E-Commerce challenges in 2020</title>
<meta name="description" content="A small overview about ecommerce systems and their tech stack">
<meta name="author" content="Kevin Krieger, Twitter:@kkrieger, kk@kkrieger.de">
<meta name="apple-mobile-web-app-capable" content="yes">
<meta name="apple-mobile-web-app-status-bar-style" content="black-translucent">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<link rel="stylesheet" href="node_modules/reveal.js/css/reveal.css">
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<link rel="stylesheet" href="node_modules/reveal.js/css/theme/solarized.css" id="theme"><!-- -->
<link rel="stylesheet" href="node_modules/reveal.js/lib/css/zenburn.css">
<link rel="stylesheet" href="node_modules/tailwindcss/dist/tailwind.css">
<link rel="stylesheet" href="node_modules/@fortawesome/fontawesome-free/css/all.min.css">
<link rel="stylesheet" href="styles/custom.css">
<style>
.reveal img, .reveal video, .reveal iframe {
max-height: 80vh;
}
</style>
<script>
var link = document.createElement('link');
link.rel = 'stylesheet';
link.type = 'text/css';
link.href = window.location.search.match(/print-pdf/gi) ? 'css/print/pdf.css' : 'css/print/paper.css';
document.getElementsByTagName('head')[0].appendChild(link);
</script>
</head>
<body>
<div class="reveal">
<div class="slides">
<section>
<h1>WebWorker #41</h1>
<img src="img/webworker_saar_highres_473945486.jpg" class="mx-auto" style="height: 400px">
<h2>overview of e-commerce systems</h2>
<h2 class="hidden">challenges in e-commerce</h2>
<p>a really technical view</p>
</section>
<section>
<img src="img/kevinkrieger.jpg" class="w-64 h-64 rounded-full mx-auto">
<br>
<div>Kevin Krieger</div>
<br>
<div class="fragment">freelancer e-commerce</div>
<div class="fragment">open source contributor</div>
<div class="fragment">co-organizing <a href="https://webworker-saar.de/">WebWorker Saar</a></div>
</section>
<section>
<h2>agenda</h2>
<ul class="">
<li>overall view</li>
<li>technical view</li>
<li>example: M1 vs M2</li>
<li>overview shop systems</li>
</ul>
</section>
<section>
<section>
<h2>Online shop requirements</h2>
<ul class="">
<li class="fragment">not only an online shop</li>
<li class="fragment">Customer: "Shopping experience"</li>
<li class="fragment">Merchants: Shop needs to fit in organisational setting</li>
<li class="fragment">Merchants: Multichannel</li>
</ul>
<aside class="notes">
There is more: like
<ul>
<li>User Experience/Customer Experience</li>
<li>Product Experience (Augmented/Virtual Reality)</li>
<li>Personalized content</li>
</ul>
</aside>
</section>
<section>
<h3>solution(s):</h3>
<ul class="list-none">
<li class="fragment">PIM <small>(product information system)</small></li>
<li class="fragment">CMS <small>(content management system)</small></li>
<li class="fragment">DAM <small>(digital assets management)</small></li>
<li class="fragment">ERP <small>(enterprise resource planning)</small></li>
<li class="fragment">CRM <small>(customer relationship management)</small></li>
<li class="fragment">Shop <small></small></li>
<li class="fragment">Marketplaces <small>(like Amazon & Ebay)</small></li>
<li class="fragment">=> lot of APIs and integration</li>
</ul>
</section>
</section>
<section>
<section>
<h2>Separation of Concerns</h2>
<h4 class="text-2xl">From monolith to microservices</h4>
<figure>
<img src="img/monolith_microservice.jpg" class="mx-auto" style="height: 400px">
<figcaption>symbol: container</figcaption>
</figure>
<aside class="notes">
Microservice advantages
<ul>
<li>scalable services</li>
<li>replaceable services</li>
<li>easier to build</li>
<li>flexible development</li>
<li>independent development of features</li>
</ul>
</aside>
</section>
<section>
<h2>Separation of backend</h2>
<figure>
<img src="img/app_diagram.jpg" class="mx-auto" >
<figcaption>API first / "headless"</figcaption>
</figure>
</section>
<section>
<h2>Separate of frontend: (store-)front(-end)</h2>
<figure>
<img src="img/m2_archi_diagram_desired-state.png" class="mx-auto">
<figcaption>Desired M2 architecture</figcaption>
</figure>
<aside class="notes">
<ul>
<li>API first approach in development</li>
<li>M2: oldschool SSR template with phtml-files</li>
<li>M2: or PWA storefront</li>
<li>Different storefronts available</li>
<li>PWA as upcoming default store-frontend</li>
<li>Proxy-Applications/Middleware</li>
</ul>
</aside>
</section>
<section>
<h3>What does it mean to developers?</h3>
<div class="flex">
<div class="fragment w-full mb-8">
<ul class="text-2xl w-1/2 center list-none" style="columns:3">
<li>Apache / nginx</li>
<li>MySQL</li>
<li>PHP>7.2</li>
<li>HTML5</li>
<li>CSS3</li>
</ul>
</div>
</div>
<div class="flex">
<div class="fragment fade-in-then-semi-out w-1/3">
<h4>Magento 1</h4>
<ul class="text-2xl w-1/3">
<li>ZF 1 (parts)</li>
<li>Protoype JS</li>
<li>jQuery</li>
<li>CSS</li>
<li>phtml</li>
</ul>
<ul class="text-2xl w-1/3 align-top">
<li>Modman</li>
<li>Composer</li>
<li>LESS/SASS</li>
</ul>
</div>
<div class="fragment fade-in-then-semi-out w-1/3">
<h4>Magento 2</h4>
<ul class="text-2xl w-full" style="columns:2">
<li class="font-semibold">Redis>5.0</li>
<li class="font-semibold">Varnish>5.2</li>
<li class="font-semibold">RabbitMQ>3.7</li>
<li class="font-semibold">Composer</li>
<li class="font-semibold">Symfony</li>
<li>ZF 1 (parts)</li>
<li class="font-semibold">ZF 2 (parts)</li>
<li class="font-semibold">KnockoutJS</li>
<li class="font-semibold">RequireJS</li>
<li>jQuery</li>
<li>JavaScript</li>
<li class="font-semibold">LESS/SASS</li>
<li class="font-semibold">CI/CD Pipeline</li>
<li class="font-semibold">Coding Standards <br>(PSR-0/1/2/3/4)</li>
</ul>
</div>
<div class="fragment w-1/3">
<h4>
Magento 2.3
</h4>
<ul class="text-2xl w-full" style="columns:2">
<li class="font-semibold">PHP>7.3</li>
<li>Redis>5.0</li>
<li>Varnish>5.2</li>
<li class="font-semibold">Elasticsearch</li>
<li>RabbitMQ>3.7</li>
<li>Composer</li>
<li>Symfony</li>
<li>ZF 1 (parts)</li>
<li>ZF 2 (parts)</li>
<li>KnockoutJS</li>
<li>RequireJS</li>
<li>jQuery</li>
<li>JavaScript</li>
<li>LESS/SASS</li>
<li class="font-semibold">React (PWA Studio)</li>
<li class="font-semibold">Redux</li>
<li class="font-semibold">GraphQL</li>
<li class="font-semibold">webpack</li>
<li class="font-semibold">Peregrine</li>
<li class="font-semibold">yarn</li>
<li>CI/CD Pipeline</li>
<li>Coding Standards <br>(PSR-0/1/2/3/4)</li>
</ul>
</div>
</div>
<aside class="notes">
<p>let's compare Magento's technology stack over time </p>
<ul>
<li>ZF: Zend Framework</li>
<li>Peregrine: React components library provided by the PWA Studio</li>
</ul>
</aside>
</section>
</section>
<section>
<section>
<h3>Overview (germany)</h3>
<h5 class="text-2xl">Market share of e-commerce software providers in Germany as of September 2019</h5>
<figure>
<img src="img/Screenshot_Statista_eCommerce.png" class="mx-auto" style="height: 400px">
<figcaption>Source: Statista</figcaption>
</figure>
<div class="text-2xl px-8 py-4">"websites using e-commerce technologies in Germany which used the .DE extension" </div>
</section>
<section>
<h3>Disclaimer:</h3>
<ul>
<li>consider community/free edition(s)</li>
<li>some are hardly documented <span>(often best doc: composer.json)</span></li>
<li>I am Magento dev</li>
<li>opinions are mine</li>
</ul>
</section>
<section>
<h3>Zen Cart (v1.5.6)</h3>
<div class="flex">
<div class="fragment w-full">
<ul class="text-2xl center">
<li>PHP > 5.6</li>
<li>jQuery</li>
<li>WTF! DevDocs</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4 center">
<div class="w-full">
<a href="https://docs.zen-cart.com/dev/">See docs</a>
</div>
</div>
</section>
<section>
<h3>Shopware</h3>
<div class="flex">
<div class="fragment w-1/2">
<h4>Shopware 5.6.x</h4>
<ul class="text-2xl center">
<li>PHP > 7.2</li>
<li>Composer</li>
<li>Elasticsearch</li>
<li>ExtJs (Admin)</li>
<li>Smarty-Templates (Storefront)</li>
</ul>
</div>
<div class="fragment w-1/2">
<h4>Shopware 6.x</h4>
<ul class="text-2xl center">
<li>PHP > 7.2</li>
<li>Composer</li>
<li>Symfony</li>
<li>API-First</li>
<li>Node.js</li>
<li>NPM</li>
<li>Vue.js (Admin)</li>
<li>Bootstrap</li>
<li>SASS</li>
<li>Twig (Storefront)</li>
<li>In progress: Vue Storefront aka<br>Shopware PWA</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4">
<div class="w-1/2">
<a href="https://developers.shopware.com/">See SW5 docs</a>
</div>
<div class="w-1/2">
<a href="https://docs.shopware.com/de/shopware-platform--dev-de">See SW6 docs</a>
</div>
</div>
</section>
<section>
<h3>WooCommerce</h3>
<div class="flex">
<div class="fragment w-full">
<ul class="text-2xl center">
<li>Plugin WordPress</li>
<li>PHP > 7.2</li>
<li>flexible Theming</li>
<li>HTML in PHP as Storefront</li>
<li>Plain CSS</li>
<li>REST API</li>
<li>Good Docs</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4 center">
<div class="w-full">
<a href="https://docs.woocommerce.com/">See docs</a>
</div>
</div>
</section>
<section>
<h3>JTL-Shop 5(beta.1)</h3>
<div class="flex">
<div class="fragment w-full">
<h4></h4>
<ul class="text-2xl center" style="columns:2">
<li>PHP > 7.1</li>
<li>Smarty 3 Templates</li>
<li>Bootstrap 3</li>
<li>LESS</li>
<li>jQuery</li>
<li>Redis</li>
<li>Memcached</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4 center">
<div class="w-full">
<a href="https://jtl-devguide.readthedocs.io/projects/jtl-shop/de/docs/index.html">See docs</a>
</div>
</div>
</section>
<section>
<h3>OXID eSales (6.5.0)</h3>
<div class="flex">
<div class="fragment w-full">
<h4></h4>
<ul class="text-2xl center" style="columns:2">
<li>composer</li>
<li>PHP >7.1</li>
<li>Smarty 2 Templates</li>
<li>Symfony (partly)</li>
<li>PSR-3</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4 center">
<div class="w-full">
<a href="https://docs.oxid-esales.com/developer/en/6.1/index.html">See docs</a>
</div>
</div>
</section>
<section>
<h3>PrestaShop (1.7.6.2)</h3>
<div class="flex">
<div class="fragment w-full">
<h4></h4>
<ul class="text-2xl center" style="columns:2">
<li>composer</li>
<li>PHP >5.6</li>
<li>Smarty 3 Templates (Storefront)</li>
<li>Symfony (partly)</li>
<li>twig (Admin)</li>
<li>Bootstrap 4</li>
<li>jQuery</li>
<li>SASS</li>
<li>webpack (assets bundler)</li>
<li>npm</li>
<li>node.js</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4 center">
<div class="w-full">
<a href="http://doc.prestashop.com/display/PS17/PrestaShop+1.7+documentation">See docs</a>
</div>
</div>
</section>
<section>
<h3>OpenCart (v3.0.3.2)</h3>
<div class="flex">
<div class="fragment w-full">
<h4></h4>
<ul class="text-2xl center" style="columns:2">
<li>composer</li>
<li>PHP >5.4</li>
<li>SCSS</li>
<li>WTF! DevDocs</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4 center">
<div class="w-full">
<a href="http://docs.opencart.com/en-gb/introduction/">See docs</a>
</div>
</div>
</section>
<section>
<h3>xtCommerce (6.2.x)</h3>
<div class="flex">
<div class="fragment w-full">
<h4></h4>
<ul class="text-2xl center" style="columns:2">
<li>PHP >7.2/3/4</li>
<li>Smarty 3 Templates</li>
<li>LESS</li>
<li>Ioncube Loader</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4 center">
<div class="w-full">
<a href="https://xtcommerce.atlassian.net/wiki/spaces/MANUAL/overview">See docs</a>
</div>
</div>
</section>
<section>
<h3>Sylius (v1.6.4)</h3>
<div class="flex">
<div class="fragment w-full">
<h4></h4>
<ul class="text-2xl center" style="columns:2">
<li>composer</li>
<li>PHP >7.2</li>
<li>good API coverage</li>
<li>twig (Storefront + Admin)</li>
<li>jQuery 3.4</li>
<li>SASS</li>
<li>node.js</li>
<li>yarn</li>
<li>rollup (bundler)</li>
<li>gulp</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4 center">
<div class="w-full">
<a href="https://docs.sylius.com/">See docs</a>
</div>
</div>
</section>
<section>
<h3>Bagisto (v0.2.2)</h3>
<div class="flex">
<div class="fragment w-full">
<h4></h4>
<ul class="text-2xl center" style="columns:2">
<li>composer</li>
<li>PHP >7.1</li>
<li>build on laravel</li>
<li>api first(?)</li>
<li>node.js</li>
<li>webpack</li>
<li>bower</li>
<li>Vue.js PWA as extension</li>
<li>Bootstrap 4.0</li>
<li>jQuery 3.2</li>
</ul>
</div>
</div>
<div class="flex fragment mt-4 center">
<div class="w-full">
<a href="https://devdocs.bagisto.com/">See docs</a>
</div>
</div>
</section>
<section>
<h3>SAAS</h3>
<ul>
<li><a href="https://www.plentymarkets.eu/preise/">Plentymarkets</a></li>
<li><a href="https://www.gambio.de/preise">gambio</a></li>
<li><a href="https://epages.com/de/preise/">epages</a></li>
<li><a href="https://www.shopify.de/preise">Shopify</a></li>
<li><a href="https://de.wix.com/mystunningwebsitesde/produkteonline-fixed">Wix.com</a></li>
<li><a href="https://www.bigcommerce.com/essentials/pricing/">BigCommerce</a></li>
</ul>
</section>
<section>
<h3>enterprise</h3>
<ul>
<li><a href="https://www.sap.com/germany/products/crm/e-commerce-platforms/features.html">Hybris</a>
</li>
<li><a href="https://spryker.com/?lang=de">Spryker</a></li>
<li><a href="https://commercetools.com/de/">commercetools</a></li>
</ul>
</section>
<section>
<div class="flex">
<div class="w-1/2"> <h3>ignored</h3>
<ul>
<li>osCommerce (PHP < 7)</li>
</ul>
</div>
<div class="w-1/2">
<h3>missing?</h3>
<ul>
<li>OroCommerce</li>
<li>Odoo</li>
</ul>
</div>
</div>
</section>
<section>
<h3>custom development</h3>
<div>
How would you start developing an ecommerce software?
</div>
</section>
</section>
<section>
<h3>future challenges</h3>
<ul>
<li class="fragment">stronger separation of services</li>
<li class="fragment">lots of API <span class="fragment"> => more SAAS</span></li>
<li class="fragment">stronger separation of concern</li>
<li class="fragment">Backend: API only</li>
<li class="fragment">Frontend: PWA, Chatbots, Digital Assistants, AR/VR</li>
<li class="fragment">==> bigger teams</li>
<li class="fragment">higher initial costs for individual shops <span class="fragment text-sm align-top">opinion</span>
</li>
</ul>
<aside class="notes">
<div>separation of services: wishlist, cart, product</div>
<div>separation of concern: api development, microservices in different programming languages</div>
<div>dig. assitants like Amazon Echo, Ok Google, Siri, Cortana</div>
<div>Augmented Reality/Virtual Reality</div>
</aside>
</section>
<section>
<h2>Thank you</h2>
<h3 class="fragment">Questions?</h3>
</section>
<section>
<h4>Sources</h4>
<ul class="text-2xl">
<li><a href="#">See docs</a>-links</li>
<li><a href="https://media.t3n.de/redaktion/whitepaper/t3n_Marktueberblick-E-Commerce.pdf">t3n_Marktueberblick-E-Commerce.pdf</a>
</li>
<li>
<a href="https://magento.com/sites/default/files/magento-open-source-software-maintenance-policy.pdf">magento-open-source-software-maintenance-policy.pdf</a>
</li>
<li><a href="https://magento.com/legal/terms/enterprise-agreement#support">enterprise-agreement</a></li>
<li><a href="https://devdocs.magento.com/guides/v2.3/architecture/tech-stack.html">Magento 2.3. Tech
Stack</a></li>
<li><a href="https://magento.github.io/pwa-studio/technologies/theme-vs-storefront/">magento.github.io/pwa-studio/technologies/theme-vs-storefront/</a>
</li>
<li>
<a href="https://www.statista.com/statistics/685489/e-commerce-software-provider-market-share-in-germany/">e-commerce-software-provider-market-share-in-germany</a>
</li>
</ul>
<h4>Images</h4>
<div class="flex w-8/12 mx-auto">
<div class="w-1/4">
<a href="https://medium.com/tech-grupozap/o-que-aprendi-com-as-mudan%C3%A7as-de-uma-arquitetura-monol%C3%ADtica-para-micro-servi%C3%A7os-90109b57a7bc">
<img src="img/monolith_microservice.jpg">
</a>
</div>
<div class="w-1/4"><a href="https://devdocs.magento.com/common/images/archi_diagram_desired-state.png">
<img src="img/m2_archi_diagram_desired-state.png">
</a></div>
<div class="w-1/4"><a href="http://blog.syncsort.com/wp-content/uploads/2016/10/app_diagram.jpg">
<img src="img/app_diagram.jpg">
</a></div>
<div class="w-1/4"><a href="https://www.statista.com/statistics/685489/e-commerce-software-provider-market-share-in-germany/">
<img src="img/Screenshot_Statista_eCommerce.png">
</a></div>
</div>
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