diff --git a/CHANGELOG.md b/CHANGELOG.md
index 5020d760..19f1f28b 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,7 +1,9 @@
 # WaterDrop changelog
 
 ## 2.6.12 (Unreleased)
+- [Enhancement] Provide ability to label message dispatches for increased observability.
 - [Enhancement] Provide ability to commit offset during the transaction with a consumer provided.
+- [Change] Change transactional message purged error type from to `message.error` to `librdkafka.dispatch_error` to align with  the non-transactional error type.
 - [Change] Remove usage of concurrent ruby.
 
 ## 2.6.11 (2023-10-25)
diff --git a/Gemfile.lock b/Gemfile.lock
index f4ae5e9c..ec143d87 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -19,7 +19,7 @@ GEM
       mutex_m
       tzinfo (~> 2.0)
     base64 (0.2.0)
-    bigdecimal (3.1.4)
+    bigdecimal (3.1.5)
     byebug (11.1.3)
     concurrent-ruby (1.2.2)
     connection_pool (2.4.1)
@@ -35,7 +35,7 @@ GEM
     karafka-core (2.2.7)
       concurrent-ruby (>= 1.1)
       karafka-rdkafka (>= 0.13.9, < 0.15.0)
-    karafka-rdkafka (0.14.1)
+    karafka-rdkafka (0.14.5)
       ffi (~> 1.15)
       mini_portile2 (~> 2.6)
       rake (> 12)
@@ -78,4 +78,4 @@ DEPENDENCIES
   waterdrop!
 
 BUNDLED WITH
-   2.4.19
+   2.4.22
diff --git a/lib/waterdrop/instrumentation/callbacks/delivery.rb b/lib/waterdrop/instrumentation/callbacks/delivery.rb
index 16bb5196..567e350a 100644
--- a/lib/waterdrop/instrumentation/callbacks/delivery.rb
+++ b/lib/waterdrop/instrumentation/callbacks/delivery.rb
@@ -57,7 +57,8 @@ def instrument_acknowledged(delivery_report)
             offset: delivery_report.offset,
             partition: delivery_report.partition,
             topic: delivery_report.topic_name,
-            delivery_report: delivery_report
+            delivery_report: delivery_report,
+            label: delivery_report.label
           )
         end
 
@@ -71,7 +72,9 @@ def instrument_purged(delivery_report)
             offset: delivery_report.offset,
             partition: delivery_report.partition,
             topic: delivery_report.topic_name,
-            delivery_report: delivery_report
+            delivery_report: delivery_report,
+            label: delivery_report.label,
+            type: 'librdkafka.dispatch_error'
           )
         end
 
@@ -86,6 +89,7 @@ def instrument_error(delivery_report)
             partition: delivery_report.partition,
             topic: delivery_report.topic_name,
             delivery_report: delivery_report,
+            label: delivery_report.label,
             type: 'librdkafka.dispatch_error'
           )
         end
diff --git a/spec/lib/waterdrop/producer/async_spec.rb b/spec/lib/waterdrop/producer/async_spec.rb
index 7a59c35f..be629cc7 100644
--- a/spec/lib/waterdrop/producer/async_spec.rb
+++ b/spec/lib/waterdrop/producer/async_spec.rb
@@ -20,6 +20,12 @@
       it { expect(delivery).to be_a(Rdkafka::Producer::DeliveryHandle) }
     end
 
+    context 'when message is valid and with label' do
+      let(:message) { build(:valid_message, label: 'test') }
+
+      it { expect(delivery.label).to eq('test') }
+    end
+
     context 'when sending a tombstone message' do
       let(:message) { build(:valid_message, payload: nil) }
 
@@ -100,7 +106,7 @@
         end
 
         begin
-          message = build(:valid_message)
+          message = build(:valid_message, label: 'test')
           5.times { producer.produce_async(message) }
         rescue WaterDrop::Errors::ProduceError => e
           errors << e
@@ -110,6 +116,7 @@
       it { expect(errors).to be_empty }
       it { expect(occurred.first.payload[:error].cause).to be_a(Rdkafka::RdkafkaError) }
       it { expect(occurred.first.payload[:type]).to eq('message.produce_async') }
+      it { expect(occurred.first.payload[:label]).to eq(nil) }
     end
 
     context 'when inline error occurs in librdkafka and we go beyond max wait on queue full' do
@@ -132,7 +139,7 @@
         end
 
         begin
-          message = build(:valid_message)
+          message = build(:valid_message, label: 'test')
           5.times { producer.produce_async(message) }
         rescue WaterDrop::Errors::ProduceError => e
           errors << e
@@ -142,6 +149,7 @@
       it { expect(errors).not_to be_empty }
       it { expect(occurred.first.payload[:error].cause).to be_a(Rdkafka::RdkafkaError) }
       it { expect(occurred.first.payload[:type]).to eq('message.produce_async') }
+      it { expect(occurred.first.payload[:label]).to eq(nil) }
     end
   end
 
diff --git a/spec/lib/waterdrop/producer/sync_spec.rb b/spec/lib/waterdrop/producer/sync_spec.rb
index 40d9c63e..e00a4a59 100644
--- a/spec/lib/waterdrop/producer/sync_spec.rb
+++ b/spec/lib/waterdrop/producer/sync_spec.rb
@@ -20,6 +20,12 @@
       it { expect(delivery).to be_a(Rdkafka::Producer::DeliveryReport) }
     end
 
+    context 'when message is valid and with label' do
+      let(:message) { build(:valid_message, label: 'test') }
+
+      it { expect(delivery.label).to eq('test') }
+    end
+
     context 'when producing with topic as a symbol' do
       let(:message) do
         msg = build(:valid_message)
@@ -43,7 +49,7 @@
           occurred << event
         end
 
-        message = build(:valid_message)
+        message = build(:valid_message, label: 'test')
         threads = Array.new(20) do
           Thread.new do
             producer.produce_sync(message)
@@ -60,6 +66,9 @@
       it { expect(error.cause).to be_a(Rdkafka::RdkafkaError) }
       it { expect(occurred.first.payload[:error].cause).to be_a(Rdkafka::RdkafkaError) }
       it { expect(occurred.first.payload[:type]).to eq('message.produce_sync') }
+      # We expect this to be nil because the error was raised by the code that was attempting to
+      # produce, hence there is a chance of not even having a handler
+      it { expect(occurred.first.payload[:label]).to eq(nil) }
     end
   end
 
diff --git a/spec/lib/waterdrop/producer_spec.rb b/spec/lib/waterdrop/producer_spec.rb
index 28b17069..e38cd2ba 100644
--- a/spec/lib/waterdrop/producer_spec.rb
+++ b/spec/lib/waterdrop/producer_spec.rb
@@ -223,16 +223,17 @@
           producer.monitor.subscribe('error.occurred') do |event|
             next unless event[:type] == 'librdkafka.dispatch_error'
 
-            detected << event[:error].code
+            detected << event
           end
         end
 
         it 'expect the error notifications to publish those errors' do
-          handler = producer.produce_async(topic: 'na', payload: 'data')
+          handler = producer.produce_async(topic: 'na', payload: 'data', label: 'test')
           producer.purge
 
           handler.wait(raise_response_error: false)
-          expect(detected.first).to eq(:purge_queue)
+          expect(detected.first[:error].code).to eq(:purge_queue)
+          expect(detected.first[:label]).to eq('test')
         end
       end
     end
diff --git a/spec/support/factories/message.rb b/spec/support/factories/message.rb
index 77cd7161..c763c9a0 100644
--- a/spec/support/factories/message.rb
+++ b/spec/support/factories/message.rb
@@ -7,12 +7,14 @@
     topic { rand.to_s }
     payload { rand.to_s }
     partition_key { nil }
+    label { nil }
 
     initialize_with do
       message = new
       message[:topic] = topic
       message[:payload] = payload
       message[:partition_key] = partition_key if partition_key
+      message[:label] = label if label
       message
     end
   end