diff --git a/README.md b/README.md
index 06490a5..fcf9543 100644
--- a/README.md
+++ b/README.md
@@ -12,7 +12,7 @@ Hosted at https://ferengi.bible/
 
 ## The Divine Treasury
 
-I always remember the 57th rule: "Good customers are as rare as latinum; treasure them."
+I always remember the 57th rule: _"Good customers are as rare as latinum; treasure them."_
 
 If you have enjoyed yourself here, and would like to help pay the bills, you can buy your way into The Divine Treasury!  This website costs $50/year for the domain registration, but if you donate even one slip of latinum, you may send a pull request to add your name and user icon below.
 
diff --git a/template.html b/template.html
index dca7950..52f5e6e 100644
--- a/template.html
+++ b/template.html
@@ -125,14 +125,14 @@ <h1 class="title">The Rules of Acquisition</h1>
           (The domain registration costs $50/year.)
         </div>
         <div>
-          If you have enjoyed it, and would like to buy your way into the
-          Divine Treasury, please consider donating on our GitHub page:
+          If you have enjoyed it, and would like to <b>buy your way into the
+          Divine Treasury</b>, please consider donating on our GitHub page:
         </div>
         <div>
-          <a target="_blank" href="https://github.com/joeyparrish/rules-of-acquisition#the-divine-treasury">The Divine Treasury</a>
+          <a target="_blank" href="https://github.com/joeyparrish/rules-of-acquisition#the-divine-treasury"><b>The Divine Treasury</b></a>
         </div>
         <div>
-          (But don't forget the 19th rule: "Satisfaction is not guaranteed.")
+          (But don't forget the 19th rule: <i>"Satisfaction is not guaranteed."</i>)
         </div>
         <div id="sponsorClose"><a href="#" onclick="unsponsor(event)">(close)</a></div>
       </div>