Description: This project aims to analyze the sales data of a retail store during the Diwali festival to identify trends, patterns, and insights that can help improve sales and revenue.
EDA Report:
- Gender: The majority of buyers are females, with a higher purchasing power than males.
- Age: The majority of buyers are in the age group 26-35 years.
- State: The top three states with the highest sales and total amount are Uttar Pradesh, Maharashtra, and Karnataka.
- Marital Status: The majority of buyers are married women, with high purchasing power.
- Occupation: The majority of buyers are working in IT, Healthcare, and Aviation sectors.
- Top Categories: The top-selling product categories are Food, Clothing, and Electronics.
Conclusion: The analysis reveals that married women aged 26-35 years from Uttar Pradesh, Maharashtra, and Karnataka working in IT, Healthcare, and Aviation sectors are more likely to buy products from Food, Clothing, and Electronics categories. These insights can help retailers optimize their inventory, pricing, and marketing strategies to cater to this specific demographic.
Data:
The dataset used for this analysis is a daily sales dataset of a retail store , including information on product categories, sales amounts, and dates. The dataset is available in the data directory.
License: This project is licensed under the MIT License.