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 # Credit Card Customer Segmentation
-# Hugo Hiraoka
+### Hugo Hiraoka
 ## Context
 A financial institution (hereafter referred to as "FI Bank") aims to prioritize its credit card customer base in the upcoming financial year. The marketing research team ("MRT") at FI Bank has identified opportunities for enhancing market penetration. In light of this finding, the MRT proposes personalized campaigns to attract new customers and upsell to existing ones. Additionally, MRT indicates that customers perceive FI Bank's support services poorly. Consequently, the Operations team ("OT") intends to enhance the service delivery model to expedite resolution of customer queries. Recognizing these challenges, the heads of MRT and OT are requesting assistance.