Application for Performance Marketing
- Drive conversions (product sales)
- Enhance digital brand presence
- Derive insights for future ad strategy
- Instagram: Reels, Stories, Collabs
- Facebook: Feed, Carousel Ads
- Google Search: High-intent skincare queries
1. Gen Z Glow-Getters (18–24)
- Platform: Instagram
- Traits: Trendsetters, reel-watchers, skincare-curious
- Why: Highly engaged, love influencer-backed content
2. Millennial Skincare Explorers (25–34)
- Platform: Google + Facebook
- Traits: Research-driven, eco-conscious
- Why: Likely to convert through trust-building, reviews, and product claims
Days 1–5 (Testing Phase)
- Google: ₹2,000
- Facebook: ₹2,000
- Instagram: ₹2,000
- Flex/Experimental Budget: ₹4,000
Days 6–10 (Optimization Phase)
- Scale budget to top-performing platforms/ads for ROAS boost
- Glow Naturally with India’s Clean, Vegan Skincare
- Skincare That Loves You Back – No Toxins, No Cruelty
Ad Text 1
✨ Your skin deserves better.
Introducing Velora – India’s clean, vegan skincare line crafted with plant-based goodness.
💚 Cruelty-free | 🌱 Vegan | 🧪 Dermat-tested
✅ Oily, dry or sensitive skin? We got you.
🛒 Shop now and feel the difference.
Ad Text 2
Tired of skincare that breaks promises and your skin?
Try Velora – clean ingredients, real results.
✔️ Vegan | ✔️ Clean | ✔️ Glowing, Healthy Skin
Tap in to start your glow-up 🌿✨
- Hero Banner: Clean. Vegan. Skin That Glows. → [Shop Now] CTA
- Product Highlights: 🌱 Vegan | 🔬 Dermat-tested | 🍃 Clean Ingredients | 🧴 All Skin Types
- Trust Builders:
- ✅ Money-back guarantee
- ✅ Sensitive skin safe
- ✅ Secure checkout
- Countdown timer: Offer ends in...
- Stock alert: Only 17 left!
- Promo Code:
GLOW10
- “Is it okay for men?”
- “How fast does it work?”
- “How is this different from K-beauty?”
- 5% off or Free face mask on exit intent
| Metric | Goal | Why It Matters |
|---|---|---|
| CTR | 1.5%+ | Measures ad appeal + targeting |
| CPA | ≤ ₹500 | Ensures cost-effective conversions |
| ROAS | 2x+ | Proves profitability of campaign |
| Engagement Rate | High | Helps in organic growth + retargeting pool |
| Conversion Rate | 2–5% | Confirms landing page is working |
- Mysterious Reels with glowing skin + “Something clean is coming…”
- Stories Polls: “Is it K-beauty or Indian?”
- DM Insiders Club for exclusive updates
- Skit with influencer: “Wait… this is Indian skincare?!”
- Aesthetic Reels with catchy, subtitle-driven how-tos
- Launch
#GlowLikeThat Challenge - Real user testimonials + before/after shots
- IG Live: Velora skincare routine + giveaway
@poohwithkorea
- Gen Z favorite
- Known for skincare + quirky, real talk
- Voice and vibe align with Devavi’s brand tone
Made with 💚 for clean skincare & scroll-stopping strategies.