Involves enhancing the user experience by evaluating the user interface and overall UX to identify areas of improvement to ensure that the website is inclusive and usable by individuals with disabilities, to achieve broader market reach and compliance with web accessibility standards, such as those outlined in the Web Content Accessibility Guidelines (WCAG) 2.1. Enhancements can include the following: alt. text, captions/transcripts, contrast ratios/color choices, resizable text, clickable targets, content structure, error messaging, etc. Link to WCAG 2.1: https://www.w3.org/TR/WCAG21/