diff --git a/Makefile b/Makefile
index 9e656269e49d6..3ead3375225cd 100644
--- a/Makefile
+++ b/Makefile
@@ -66,7 +66,7 @@ OPERATOR_IMAGE         := $(IMAGE_PREFIX)/loki-operator:$(IMAGE_TAG)
 
 # OCI (Docker) setup
 OCI_PLATFORMS  := --platform=linux/amd64,linux/arm64
-OCI_BUILD_ARGS := --build-arg GO_VERSION=$(GO_VERSION) --build-arg BUILD_IMAGE=$(BUILD_IMAGE)
+OCI_BUILD_ARGS := --build-arg GO_VERSION=$(GO_VERSION) --build-arg BUILD_IMAGE=$(BUILD_IMAGE) --build-arg IMAGE_TAG=$(IMAGE_TAG)
 OCI_PUSH_ARGS  := -o type=registry
 OCI_PUSH       := docker push
 OCI_TAG        := docker tag
@@ -612,7 +612,7 @@ loki-local-image: ## build the loki docker image locally (set LOCAL_ARCH=linux/a
 
 # Canary image
 loki-canary-image: ## build the canary docker image
-	$(OCI_BUILD) -t $(LOKI_CANARY_IMAGE) -f cmd/loki-canary/Dockerfile .
+	$(OCI_BUILD) -t $(CANARY_IMAGE) -f cmd/loki-canary/Dockerfile .
 loki-canary-boringcrypto-image:
 	$(OCI_BUILD) -t $(IMAGE_PREFIX)/loki-canary-boringcrypto:$(IMAGE_TAG) -f cmd/loki-canary-boringcrypto/Dockerfile .
 
diff --git a/clients/cmd/promtail/Dockerfile b/clients/cmd/promtail/Dockerfile
index 3738e16569cf3..b7a1cc8659a89 100644
--- a/clients/cmd/promtail/Dockerfile
+++ b/clients/cmd/promtail/Dockerfile
@@ -1,10 +1,12 @@
 ARG GO_VERSION=1.23
+ARG IMAGE_TAG
+
 FROM golang:${GO_VERSION}-bookworm as build
 
 COPY . /src/loki
 WORKDIR /src/loki
 RUN apt-get update && apt-get install -qy libsystemd-dev
-RUN make clean && make BUILD_IN_CONTAINER=false PROMTAIL_JOURNAL_ENABLED=true promtail
+RUN make clean && make BUILD_IN_CONTAINER=false PROMTAIL_JOURNAL_ENABLED=true IMAGE_TAG=${IMAGE_TAG} promtail
 
 # Promtail requires debian or ubuntu as the base image to support systemd journal reading
 FROM public.ecr.aws/ubuntu/ubuntu:noble
diff --git a/cmd/loki-canary-boringcrypto/Dockerfile b/cmd/loki-canary-boringcrypto/Dockerfile
index 48a10e92814b1..de0e814d5df07 100644
--- a/cmd/loki-canary-boringcrypto/Dockerfile
+++ b/cmd/loki-canary-boringcrypto/Dockerfile
@@ -1,10 +1,11 @@
 ARG GO_VERSION=1.23
+ARG IMAGE_TAG
 FROM golang:${GO_VERSION} as build
 
 COPY . /src/loki
 WORKDIR /src/loki
 RUN go env GOARCH > /goarch
-RUN make clean && make GOARCH=$(cat /goarch) BUILD_IN_CONTAINER=true GOEXPERIMENT=boringcrypto loki-canary-boringcrypto
+RUN make clean && make GOARCH=$(cat /goarch) BUILD_IN_CONTAINER=true GOEXPERIMENT=boringcrypto IMAGE_TAG=${IMAGE_TAG} loki-canary-boringcrypto
 
 FROM gcr.io/distroless/base-nossl:debug
 COPY --from=build /src/loki/cmd/loki-canary-boringcrypto/loki-canary-boringcrypto /usr/bin/loki-canary
diff --git a/cmd/loki-canary/Dockerfile b/cmd/loki-canary/Dockerfile
index bfb97ba22bb80..f3532c804e46f 100644
--- a/cmd/loki-canary/Dockerfile
+++ b/cmd/loki-canary/Dockerfile
@@ -1,9 +1,10 @@
 ARG GO_VERSION=1.23
+ARG IMAGE_TAG
 FROM golang:${GO_VERSION} AS build
 
 COPY . /src/loki
 WORKDIR /src/loki
-RUN make clean && make BUILD_IN_CONTAINER=false loki-canary
+RUN make clean && make BUILD_IN_CONTAINER=false IMAGE_TAG=${IMAGE_TAG} loki-canary
 
 FROM gcr.io/distroless/static:debug
 
diff --git a/cmd/loki/Dockerfile b/cmd/loki/Dockerfile
index 66568d40300f7..13e2f80dfffb6 100644
--- a/cmd/loki/Dockerfile
+++ b/cmd/loki/Dockerfile
@@ -1,4 +1,5 @@
 ARG GO_VERSION=1.23
+ARG IMAGE_TAG
 
 # UI build stage
 FROM node:20-alpine AS ui-builder
@@ -12,7 +13,7 @@ FROM golang:${GO_VERSION} AS build
 COPY . /src/loki
 COPY --from=ui-builder /src/loki/pkg/dataobj/explorer/dist /src/loki/pkg/dataobj/explorer/dist
 WORKDIR /src/loki
-RUN make clean && make BUILD_IN_CONTAINER=false loki
+RUN make clean && make BUILD_IN_CONTAINER=false IMAGE_TAG=${IMAGE_TAG} loki
 
 # Final stage
 FROM gcr.io/distroless/static:debug