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portfolio-details9.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta content="width=device-width, initial-scale=1.0" name="viewport">
<title>Customer Segmentation - Credit Cards</title>
<meta content="" name="description">
<meta content="" name="keywords">
<!-- Favicons -->
<link href="assets/img/favicon.png" rel="icon">
<link href="assets/img/apple-touch-icon.png" rel="apple-touch-icon">
<!-- Google Fonts -->
<link href="https://fonts.googleapis.com/css?family=Open+Sans:300,300i,400,400i,600,600i,700,700i|Raleway:300,300i,400,400i,500,500i,600,600i,700,700i|Poppins:300,300i,400,400i,500,500i,600,600i,700,700i" rel="stylesheet">
<!-- Vendor CSS Files -->
<link href="assets/vendor/bootstrap/css/bootstrap.min.css" rel="stylesheet">
<link href="assets/vendor/icofont/icofont.min.css" rel="stylesheet">
<link href="assets/vendor/remixicon/remixicon.css" rel="stylesheet">
<link href="assets/vendor/owl.carousel/assets/owl.carousel.min.css" rel="stylesheet">
<link href="assets/vendor/boxicons/css/boxicons.min.css" rel="stylesheet">
<link href="assets/vendor/venobox/venobox.css" rel="stylesheet">
<!-- Template Main CSS File -->
<link href="assets/css/style.css" rel="stylesheet">
<!-- =======================================================
* Template Name: Personal - v2.4.0
* Template URL: https://bootstrapmade.com/personal-free-resume-bootstrap-template/
* Author: BootstrapMade.com
* License: https://bootstrapmade.com/license/
======================================================== -->
</head>
<body>
<main id="main">
<!-- ======= Portfolio Details ======= -->
<div id="portfolio-details" class="portfolio-details">
<div class="container">
<div class="row">
<div class="col-lg-8">
<h2 class="portfolio-title">Customer Segmentation of Credit Cards</h2>
<div class="owl-carousel portfolio-details-carousel">
<img src="assets/img/portfolio/CustSeg/2.jpg" class="img-fluid" alt="">
<img src="assets/img/portfolio/CustSeg/3.jpg" class="img-fluid" alt="">
<img src="assets/img/portfolio/CustSeg/4.jpg" class="img-fluid" alt="">
<img src="assets/img/portfolio/CustSeg/5.jpg" class="img-fluid" alt="">
</div>
</div>
<div class="col-lg-4 portfolio-info">
<h3>Project information</h3>
<ul>
<li><strong>Category</strong>: Data Analytics</li>
<li><strong>Project date</strong>: Jan 09, 2021</li>
<li><strong>Project URL: <a href="https://github.com/ghoshtrina/Customer-Segmentation-of-Credit-Cards" target=_blank>
GitHub Repository</a></strong></li>
</ul>
<p>
In this project, the marketing team of a fictional bank had 6 months of transactional data of customers using credit cards.
They wanted to launch a targeted marketing ad campaign tailored to a specific group of customers.
In order for the ad campaign to be successful, the customers have to be divided into 4 distinct groups :
<br> Transactors, New Customers, Revolvers, and VIP/Prime <br> <br>
This was a clustering problem, so I used the k-means algorithm. I also used the Elbow method to find the optimal number of clusters.
And finally, ran PCA to reduce the 17 dimensions into 2, so the clusters could be eaily visualized in a 2D graph/image.
</p>
</div>
</div>
</div>
</div><!-- End Portfolio Details -->
</main><!-- End #main -->
<!-- Vendor JS Files -->
<script src="assets/vendor/jquery/jquery.min.js"></script>
<script src="assets/vendor/bootstrap/js/bootstrap.bundle.min.js"></script>
<script src="assets/vendor/jquery.easing/jquery.easing.min.js"></script>
<script src="assets/vendor/php-email-form/validate.js"></script>
<script src="assets/vendor/waypoints/jquery.waypoints.min.js"></script>
<script src="assets/vendor/counterup/counterup.min.js"></script>
<script src="assets/vendor/owl.carousel/owl.carousel.min.js"></script>
<script src="assets/vendor/isotope-layout/isotope.pkgd.min.js"></script>
<script src="assets/vendor/venobox/venobox.min.js"></script>
<!-- Template Main JS File -->
<script src="assets/js/main.js"></script>
</body>
</html>