Interactive View

[jerry-bennett]

Interactive View

Javascript Code

window.dataLayer = window.dataLayer || [];
dataLayer.push({ event_data: null });  // Clear the previous event_data object.
dataLayer.push({
  "event": "interactive_view",
  "detailed_event": "Interactive View",
    "event_data": {
        "archived": "<archived>",
        "author": "<author>",
        "author_id": "<author_id>",
        "center": "<center>",
        "chart_name": "<chart_name>",
        "chart_id": "<chart_id>",
        "content_type": "<content_type>",
        "format": "<format>",
        "historical_url": "<historical_url>",
        "identifier": "<identifier>",
        "interactive": "<interactive>",
        "interactive_name": "<interactive_name>",
        "interactive_type": "<interactive_type>",
        "language": "<language>",
        "original_post_id": "<original_post_id>",
        "parent": "<parent>",
        "post_id": "<post_id>",
        "primary_topic": "<primary_topic>",
        "program": "<program>",
        "project": "<project>",
        "publish_date": "<publish_date>",
        "region": "<region>",
        "subtype": "<subtype>",
        "tag_id": "<tag_id>",
        "tags": "<tags>",
        "template": "<template>",
        "topic": "<topic>",
        "type": "<type>",
        "word_count": "<word_count>"
    }
});

Variable Definitions

Path	Type	Description	Example	Pattern	Min Length	Max Length	Minimum	Maximum	Multiple Of
event_data.archived	boolean	Whether the content has been archived	Yes, No
event_data.author	string	The expert(s) who have created the content; can include a comma separated list of authors	Sandra Rozo, Hernan Winkler
event_data.author_id	string	ID for distinct author in Wordpress
event_data.center	string	Collection of topics and fellows organized under a program	The Katzmann Initiative
event_data.chart_id	string	From Data Wrapper
event_data.content_type	string	Captures the content category like post, essay, or research	post
event_data.email_subscribers	integer	Boolean value to segment users who have subscribed to a newsletter	yes
event_data.format	string	Post type	Page, Landing Page, Article, Event, Collection, Book and News
event_data.historical_url	string	URL of post from historical site	/research/what-caused-the-u-s-pandemic-era-inflation/
event_data.identifier	string	Captures the ID associated with CTA links used.	act now, cancel, ok, 3456, 8765
event_data.interactive	boolean	Whether it is interactive content	Yes, No
event_data.language	string	Language in which the content is viewed	en
event_data.original_post_id	string	Original Post ID from historical site	20619
event_data.parent	string	"Parent" dropdown in the Post Options panel of the Wordpress Editor UI	Events, Experts, Home
event_data.post_id	string	Unique content identifier	617631
event_data.primary_topic	string	Primary value selected in the CMS	Global Economy
event_data.program	string	Captures the research program for the content	Global Economy and Development
event_data.project	string	Initiatives tied to a research program	Brookings Economic and Social Policy in Latin America Initiative
event_data.publish_date	string	Date the content was published.	2019-10-11
event_data.region	string	Geo	Africa, Asia & the Pacific
event_data.subtype	string	Subtype of post	Op-ed, Podcast, Testimony
event_data.tag_id	string	ID for distinct tag in Wordpress
event_data.tags	string	From Wordpress Post Editor under the "Tags" dropdown within the format dialogue. Covers "Series", "Blog".	17 Rooms Podcast, Africa in Focus
event_data.template	string	Template type in Wordpress	Research & Commentary Landing
event_data.topic	string	List of comma separated themes that can be shared between programs	Colombia, Global Economy
event_data.type	string	Type of post	Commentary, Research
event_data.word_count	string	Total word count for content	389

[jerry-bennett]

Tested on: https://preview.brookings.edu/articles/usmca-trade-tracker

Use case: Loaded page

Status: Data layer push looks good, but some of the variables are null in this example. No GTM tag firing.

[nedierecel]

@jerry-bennett I also listed in Slack, but can you review if this did not get deployed in our Apollo build?

[jerry-bennett]

Updated GTM and added the trigger for interactive view

[jerry-bennett]

PROD QA:

Tested on: https://www.brookings.edu/articles/usmca-trade-tracker/?gtm_debug=1687882329416#/goods

Use case: Loaded page

Status: Looking great, seeing the data layer push and the GTM tag fire