Content Interaction

[jerry-bennett]

Content Interaction

Javascript Code

window.dataLayer = window.dataLayer || [];
dataLayer.push({ event_data: null });  // Clear the previous event_data object.
dataLayer.push({
  "event": "content_interaction",
  "detailed_event": "Content Interaction",
    "event_data": {
        "archived": <archived>,
        "author": "<author>",
        "author_id": "<author_id>",
        "content_type": "<content_type>",
        "date_published": "<date_published>",
        "event_count": "<event_count>",
        "format": "<format>",
        "interactive": <interactive>,
        "language": "<language>",
        "method": "<method>",
        "parent": "<parent>",
        "post_id": "<post_id>",
        "project": "<project>",
        "region": "<region>",
        "subtype": "<subtype>",
        "tags": "<tags>",
        "template": "<template>",
        "type": "<type>"
    }
});

Variable Definitions

Path	Type	Description	Example	Pattern	Min Length	Max Length	Minimum	Maximum	Multiple Of
event_data.archived	boolean	Whether the content has been archived	Yes, No
event_data.author	string	The expert(s) who have created the content; can include a comma separated list of authors	Sandra Rozo, Hernan Winkler
event_data.author_id	string	ID for distinct author in Wordpress
event_data.content_type	string	Captures the content category like post, essay, or research	post
event_data.date_published	string	Captures the publish date of content items (i.e. article or blog post).	37247, 40544	^([0-9]{4})-(1[0-2]	0[1-9])-(3[01]	0[1-9]	[12][0-9])$
event_data.format	string	Post type	Page, Landing Page, Article, Event, Collection, Book and News
event_data.interactive	boolean	Whether it is interactive content	Yes, No
event_data.language	string	Language in which the content is viewed	en
event_data.method	string	Method
event_data.parent	string	"Parent" dropdown in the Post Options panel of the Wordpress Editor UI	Events, Experts, Home
event_data.post_id	string	Unique content identifier	617631
event_data.project	string	Initiatives tied to a research program	Brookings Economic and Social Policy in Latin America Initiative
event_data.region	string	Geo	Africa, Asia & the Pacific
event_data.subtype	string	Subtype of post	Op-ed, Podcast, Testimony
event_data.tags	string	From Wordpress Post Editor under the "Tags" dropdown within the format dialogue. Covers "Series", "Blog".	17 Rooms Podcast, Africa in Focus
event_data.template	string	Template type in Wordpress	Research & Commentary Landing
event_data.type	string	Type of post	Commentary, Research

[jerry-bennett]

Tested on: https://preview.brookings.edu/articles/how-much-will-the-climate-provisions-in-the-ira-cost-and-what-will-they-achieve/

Use case: Clicked on the facebook icon

Status: Looking good, @jmoconn @cecilia-liu22 had some questions about the "format" and "type" variables. Are these the values you're expecting?

[jmoconn]

@jerry-bennett I think the value for format and type is an open question but will defer to you all on what you'd like here. I know we have a call later today so maybe we could discuss then!