diff --git a/app/controllers/admin/mailshots_controller.rb b/app/controllers/admin/mailshots_controller.rb
index 6a6b6869b0..627ee7be9c 100644
--- a/app/controllers/admin/mailshots_controller.rb
+++ b/app/controllers/admin/mailshots_controller.rb
@@ -13,7 +13,7 @@ def show
     @send_count = User::Mailshot.where(mailshot: @mailshot).count
     @audiences = %w[
       admins donors insiders challenge#12in23 challenge#48in24
-      bc_interested bc_beginners bc_juniors bc_mid_seniors
+      bc_viewed bc_enrolled bc_beginners bc_juniors bc_mid_seniors
       bc_unspecified_recent_90
     ]
     @audiences += (1..10).map { |min| "bc_unspecified##{min}" }
diff --git a/app/models/mailshot.rb b/app/models/mailshot.rb
index 9c7ea20a92..d963ee94f1 100644
--- a/app/models/mailshot.rb
+++ b/app/models/mailshot.rb
@@ -62,9 +62,23 @@ def audience_for_challenge(slug)
     ]
   end
 
-  def audience_for_bc_interested(_)
+  def audience_for_bc_viewed(_)
     [
-      User::BootcampData.includes(:user),
+      User::BootcampData.not_enrolled.
+        joins(user: :data).
+        where('user_data.seniority': %i[absolute_beginner beginner]).
+        includes(user: :bootcamp_data),
+      lambda do |bootcamp_data|
+        return if bootcamp_data.paid? # Totally redundant, but still
+
+        bootcamp_data.user
+      end
+    ]
+  end
+
+  def audience_for_bc_enrolled(_)
+    [
+      User::BootcampData.enrolled.includes(:user),
       lambda do |bootcamp_data|
         return if bootcamp_data.paid?
 
diff --git a/app/models/user/bootcamp_data.rb b/app/models/user/bootcamp_data.rb
index c3e5ae0f3e..5d64cd4ff5 100644
--- a/app/models/user/bootcamp_data.rb
+++ b/app/models/user/bootcamp_data.rb
@@ -3,6 +3,11 @@ class User::BootcampData < ApplicationRecord
 
   belongs_to :user, optional: true
 
+  scope :enrolled, -> { where.not(enrolled_at: nil) }
+  scope :paid, -> { where.not(paid_at: nil) }
+  scope :not_enrolled, -> { where(enrolled_at: nil) }
+  scope :not_paid, -> { where(paid_at: nil) }
+
   after_save do
     User::Bootcamp::SubscribeToOnboardingEmails.defer(self)
   end
diff --git a/test/commands/mailshot/send_to_audience_segment_test.rb b/test/commands/mailshot/send_to_audience_segment_test.rb
index 0c34a9ee5e..e8ef70cf3d 100644
--- a/test/commands/mailshot/send_to_audience_segment_test.rb
+++ b/test/commands/mailshot/send_to_audience_segment_test.rb
@@ -168,16 +168,24 @@ class Mailshot::SendToAudienceSegmentTest < ActiveSupport::TestCase
     # Now some users that have viewed the page
     absolute_beginner_viewed = create :user, seniority: :absolute_beginner
     beginner_viewed = create :user, seniority: :beginner
-    [absolute_beginner_viewed, beginner_viewed].each do |user|
+    mid_viewed = create :user, seniority: :mid
+    [absolute_beginner_viewed, beginner_viewed, mid_viewed].each do |user|
       create :user_bootcamp_data, user:
     end
 
+    # Now some users that have viewed the page
+    absolute_beginner_enrolled = create :user, seniority: :absolute_beginner
+    beginner_enrolled = create :user, seniority: :beginner
+    [absolute_beginner_enrolled, beginner_enrolled].each do |user|
+      create :user_bootcamp_data, user:, enrolled_at: Time.current
+    end
+
     # Now some that have paid
     absolute_beginner_paid = create :user, seniority: :absolute_beginner
     beginner_paid = create :user, seniority: :beginner
     unspecified_paid = create :user, seniority: nil
     [absolute_beginner_paid, beginner_paid, unspecified_paid].each do |user|
-      create :user_bootcamp_data, user:, paid_at: Time.current
+      create :user_bootcamp_data, user:, enrolled_at: Time.current, paid_at: Time.current
     end
 
     # Finally some unspecified users with specific ids for batches
@@ -188,8 +196,16 @@ class Mailshot::SendToAudienceSegmentTest < ActiveSupport::TestCase
     mailshot = create :mailshot
     User::Mailshot::Send.expects(:call).with(absolute_beginner_viewed, mailshot)
     User::Mailshot::Send.expects(:call).with(beginner_viewed, mailshot)
+    User::Mailshot::Send.expects(:call).with(mid_viewed, mailshot).never # No mid+ users
+
+    Mailshot::SendToAudienceSegment.(mailshot, :bc_viewed, nil, 20, 0)
+
+    # Then enrolled people
+    mailshot = create :mailshot
+    User::Mailshot::Send.expects(:call).with(absolute_beginner_enrolled, mailshot)
+    User::Mailshot::Send.expects(:call).with(beginner_enrolled, mailshot)
 
-    Mailshot::SendToAudienceSegment.(mailshot, :bc_interested, nil, 20, 0)
+    Mailshot::SendToAudienceSegment.(mailshot, :bc_enrolled, nil, 20, 0)
 
     # And now to beginners
     mailshot = create :mailshot
@@ -197,6 +213,8 @@ class Mailshot::SendToAudienceSegmentTest < ActiveSupport::TestCase
     User::Mailshot::Send.expects(:call).with(absolute_beginner_viewed, mailshot)
     User::Mailshot::Send.expects(:call).with(beginner, mailshot)
     User::Mailshot::Send.expects(:call).with(beginner_viewed, mailshot)
+    User::Mailshot::Send.expects(:call).with(absolute_beginner_enrolled, mailshot)
+    User::Mailshot::Send.expects(:call).with(beginner_enrolled, mailshot)
 
     Mailshot::SendToAudienceSegment.(mailshot, :bc_beginners, nil, 20, 0)
 
@@ -208,6 +226,7 @@ class Mailshot::SendToAudienceSegmentTest < ActiveSupport::TestCase
     # And now to mids and seniors
     mailshot = create :mailshot
     User::Mailshot::Send.expects(:call).with(mid, mailshot)
+    User::Mailshot::Send.expects(:call).with(mid_viewed, mailshot)
     User::Mailshot::Send.expects(:call).with(senior, mailshot)
     Mailshot::SendToAudienceSegment.(mailshot, :bc_mid_seniors, nil, 20, 0)