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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8" />
<title>Work › BaseCase / Daniel González-Albo › Product Designer</title>
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rel="stylesheet"
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<link rel="stylesheet" href="css/styles.css" />
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property="og:image"
content="https://www.dg-ac.com/images/og_dgac.png"
/>
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
<meta
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</head>
<body class="fade-in">
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<div class="navbar-container hidden">
<div class="navbar">
<a href="index.html" class="navbar-name-container">
<div class="avatar small"></div>
<div class="flex-column gap4">
<p>Daniel González-Albo</p>
<div class="light">Product Designer</div>
</div>
</a>
<div class="navbar-links-container">
<a class="navbar-link" href="/about.html">About</a>
<a class="cta" href="/contact.html">Get in touch</a>
</div>
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<img src="/images/menu.svg" height="auto" alt="Menu" />
</a>
</div>
<div class="menu-container">
<a class="menu-link" href="/index.html">Home</a>
<a class="menu-link" href="/about.html">About</a>
<a class="menu-link" href="/contact.html">Get in touch</a>
</div>
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<div class="wrapper">
<div class="page-header">
<div class="flex-row gap8 a-items-center">
<a class="breadcrumb-button" href="index.html">Home</a>
<p class="light-grey">›</p>
<p class="breadcrumb-button inactive">Work</p>
<p class="light-grey">›</p>
<p class="breadcrumb-button active">BaseCase</p>
</div>
</div>
<div class="section">
<div class="flex-column gap16">
<h1 class="xxl">BaseCase</h1>
<h2 class="xl">
At BaseCase, I spent nearly 4 years designing apps for tablets and
mobile devices.
</h2>
<div class="flex-row gap8 a-items-center">
<p>2016 – 2020</p>
<p class="light-grey">/</p>
<p>Sr UI Designer</p>
<p class="light-grey">/</p>
<a
class="flex-row gap4"
href="https://www.basecase.com/"
style="align-items: center"
target="_blank"
>basecase.com<i data-lucide="arrow-up-right"></i
></a>
</div>
<div class="spacer20" id="mobile-hidden"></div>
</div>
<div class="content">
<div class="main-img">
<img
src="images/thumbnail_basecase_wide.png"
alt="BaseCase"
/>
</div>
</div>
</div>
<div class="section">
<div class="title">
<h1>About BaseCase</h1>
</div>
<div class="content">
<p>
BaseCase is a no-code platform for life science companies to
effectively communicate product value via customized tablet and
mobile apps.
</p>
</div>
</div>
<div class="section">
<div class="title">
<h1>My role</h1>
</div>
<div class="content">
<p>
In 2016, I joined BaseCase as a UI Designer/Consultant. My primary
responsibility was designing and implementing iPad and phone apps
for prominent healthcare and life sciences companies.
</p>
<p>
BaseCase was acquired by
<a href="https://www.certara.com/" target="_blank">Certara</a> in
early 2018. I continued to contribute as a Senior UI Designer until
March 2020.
</p>
</div>
</div>
<div class="section">
<div class="title">
<h1>Works</h1>
</div>
<div class="content">
<p>
All of the apps I developed were designed and implemented directly
using the powerful BaseCase software. For certain visual elements
such as backgrounds, icons, and other design components, I utilized
Sketch to create custom materials.
</p>
<p>
Due to confidentiality constraints, the majority of my work from
that period cannot be publicly displayed. However, I have included a
few select examples below that offer a glimpse into the type of apps
I have designed and developed during that time.
</p>
<div style="position: relative">
<img
class="article-img"
src="images/basecase01.png"
alt="Medical Studies Repository"
/>
</div>
<div style="position: relative">
<img
class="article-img"
src="images/basecase02.png"
alt="Medical Studies Repository"
/>
</div>
<div style="position: relative">
<img
class="article-img"
src="images/basecase03.png"
alt="Comparative Effectiveness Analysis App"
/>
</div>
<div style="position: relative">
<img
class="article-img"
src="images/basecase04.png"
alt="Comparative Effectiveness Analysis App"
/>
</div>
</div>
</div>
<div class="line-separator"></div>
<div class="section">
<h3>More Work</h3>
<div class="flex-row gap44">
<a href="terramate.html" class="project-related">
<div style="position: relative">
<img
class="article-img"
src="images/thumbnail_terramate_wide.png"
alt="Terramate"
/>
</div>
<div class="flex-column">
<p><strong>Terramate</strong></p>
<p class="light">2023 – Now</p>
</div>
</a>
<a href="sheets.html" class="project-related">
<div style="position: relative">
<img
class="article-img"
src="images/thumbnail_sheets_wide.png"
alt="EqualTo Sheets"
/>
</div>
<div class="flex-column">
<p><strong>EqualTo Sheets</strong></p>
<p class="light">2023</p>
</div>
</a>
</div>
</div>
<div class="line-separator"></div>
</div>
</div>
<footer>
<div class="flex-column gap8" style="min-width: 100px">
<p style="font-weight: 500">Explore</p>
<div class="flex-column gap8">
<a href="index.html">Home</a>
<a href="about.html">About</a>
<a href="contact.html">Contact</a>
</div>
</div>
<div class="flex-column gap8" style="min-width: 100px">
<p style="font-weight: 500">Connect</p>
<div class="flex-column gap8">
<a href="https://github.com/dg-ac" target="_blank">GitHub</a>
<a
href="https://www.linkedin.com/in/danielgonzalezalbo/"
target="_blank"
>LinkedIn</a
>
</div>
</div>
<div class="spacer20" style="width: 100%"></div>
<div class="flex-column gap8">
<p>© 2024 Daniel González-Albo</p>
<div class="copy-email-container" id="mobile-hidden">
<div class="email-text" id="email">
<p>hi@dg-ac.com</p>
<img src="images/copy.svg" height="14px" alt="Copy Email" />
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