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User Testing | Target Audience

mokesmp edited this page Oct 1, 2018 · 2 revisions

Interview to Understand Target Audience

General Questions

  • How old are you?
  • Where were you born?
  • Where are your parents from?
  • When did you move to Australia?
  • Did you live in another country before you came to Australia? (Specify whether environment was similar to ethnicity/multicultural or if it was similar to Australia, i.e. white washed)
  • Why did you move to Australia?
  • How did you arrive to Australia?
  • What languages do you speak and at what fluency?

Assimilation Questions

  • Do you feel you have assimilated successfully?
  • What ethnicity/ nationality do you identify as?
  • Do you feel the majority of your friends/ community are related to your ethnicity/ race? (Specify if it's a particular country, e.g. all their friends are Vietnamese, or race, e.g. all their friends are Asian.)
  • Do you wish to have a more
  • Why do you feel that way?
  • Do you think communicating to those who are considered the original or dominant culture of a country would allow you to understand the country better? Some examples would be terminology, etiquette, etc.
  • Do you feel there is a difference between understand a country that would be considered "ethnic" versus a country that is considered "whitewashed"? For example, it may be easier to understand culture in Japan, as the majority of the population are Japanese, whereas Australia considers the originally European English speaking population as the dominant culture.
  • Do you feel there is a need to understand a country's etiquette, socio- cultural understanding of their environment?