diff --git a/bentoml/_internal/cli/__init__.py b/bentoml/_internal/cli/__init__.py
index c682e773003..d4e462082e1 100644
--- a/bentoml/_internal/cli/__init__.py
+++ b/bentoml/_internal/cli/__init__.py
@@ -1,4 +1,5 @@
 import click
+import psutil
 
 from bentoml import __version__ as BENTOML_VERSION
 
@@ -30,6 +31,11 @@ def cli():
     add_serve_command(cli)
     add_containerize_command(cli)
 
+    if psutil.WINDOWS:
+        import sys
+
+        sys.stdout.reconfigure(encoding="utf-8")  # type: ignore
+
     return cli