-
K-Means Clustering (stp_kmeans.ipynb):
- Demonstrates the implementation of the K-Means clustering algorithm for customer segmentation.
- Visualizes how data points are grouped based on shared characteristics, providing actionable insights for marketing strategies.
-
Linear Discriminant Analysis (stp_lda.ipynb):
- Explores Linear Discriminant Analysis (LDA) for classifying data points.
- Focuses on GPA and GMAT scores to predict college admission status (Admit/Reject).
- Explains the step-by-step process of using LDA for binary classification problems.
-
Multidimensional Scaling (MDS) (stp_nmds.ipynb):
- Showcases Multidimensional Scaling (MDS) for visualizing data in reduced dimensions.
- Highlights how MDS can be used to reveal underlying patterns in complex datasets.
-
Regression Analysis (stp_regression.ipynb):
- Provides an overview of regression techniques using the
scikit-learn
andstatsmodels
libraries. - Discusses the differences between the libraries and their use cases for prediction versus statistical inference.
- Includes examples of linear and multiple regression to model relationships between variables.
- Provides an overview of regression techniques using the
-
Logistic Regression (logit.ipynb):
- Implements logistic regression using the Statsmodels library to analyze college admissions data.
- Explains how logistic regression can predict binary outcomes and interpret feature weights.
- Emphasizes statistical inference with p-values, confidence intervals, and detailed output for better decision-making.
-
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Python Code for MKT - Consumer and Brand Research Course for Simon Business School
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