diff --git a/packages/blueprints/blueprint/src/blueprint.ts b/packages/blueprints/blueprint/src/blueprint.ts
index 1a72859bc..025979173 100644
--- a/packages/blueprints/blueprint/src/blueprint.ts
+++ b/packages/blueprints/blueprint/src/blueprint.ts
@@ -147,7 +147,6 @@ export class Blueprint extends Project {
       fs.writeFileSync(outputPath, filecontent);
     }
 
-
     //2. construct the superset of files between [ancestorBundle, existingBundle, proposedBundle]/src
     // only consider files under the source code 'src'
     const supersetSourcePaths: string[] = filepathSet([ancestorBundle, existingBundle, proposedBundle], ['src/**']);
diff --git a/packages/utils/blueprint-cli/src/index.ts b/packages/utils/blueprint-cli/src/index.ts
index e02eea07c..12bcb4ed3 100644
--- a/packages/utils/blueprint-cli/src/index.ts
+++ b/packages/utils/blueprint-cli/src/index.ts
@@ -321,6 +321,12 @@ yargs
           demandOption: false,
           type: 'string',
         })
+        .option('project', {
+          description:
+            'Generates a preview link as if this blueprint was being added to an existing project. This does not check if the project actually exists.',
+          demandOption: false,
+          type: 'string',
+        })
         .option('force', {
           description:
             'Force publish. This will overwrite the exisiting blueprint version (if it exists). This may cause exisiting blueprint consumers unexpected difference sets.',
@@ -329,13 +335,14 @@ yargs
     },
     handler: async (argv: PublishOptions): Promise<void> => {
       argv = useOverrideOptionals(argv);
-      void (await publish(log, argv.endpoint, {
+      await publish(log, argv.endpoint, {
         blueprintPath: argv.blueprint,
         publishingSpace: argv.publisher,
         cookie: argv.cookie,
         region: argv.region || process.env.AWS_REGION || 'us-west-2',
         force: ((argv.force as boolean) && argv.force == true) || false,
-      }));
+        targetProject: argv.project,
+      });
       process.exit(0);
     },
   })
diff --git a/packages/utils/blueprint-cli/src/publish/publish.ts b/packages/utils/blueprint-cli/src/publish/publish.ts
index c4718f54b..eee55f685 100644
--- a/packages/utils/blueprint-cli/src/publish/publish.ts
+++ b/packages/utils/blueprint-cli/src/publish/publish.ts
@@ -12,6 +12,7 @@ export interface PublishOptions extends yargs.Arguments {
   cookie?: string;
   endpoint: string;
   region?: string;
+  project?: string;
 }
 
 export async function publish(
@@ -20,6 +21,7 @@ export async function publish(
   options: {
     blueprintPath: string;
     publishingSpace: string;
+    targetProject?: string;
     cookie?: string;
     region: string;
     force?: boolean;
@@ -90,6 +92,7 @@ export async function publish(
     blueprint: {
       publishingSpace: options.publishingSpace,
       targetSpace: options.publishingSpace,
+      targetProject: options.targetProject,
       packageName,
       version,
       authentication,
diff --git a/packages/utils/blueprint-cli/src/publish/upload-blueprint.ts b/packages/utils/blueprint-cli/src/publish/upload-blueprint.ts
index 279ac5ee7..fb0d463a8 100644
--- a/packages/utils/blueprint-cli/src/publish/upload-blueprint.ts
+++ b/packages/utils/blueprint-cli/src/publish/upload-blueprint.ts
@@ -16,6 +16,7 @@ export async function uploadBlueprint(
     blueprint: {
       publishingSpace: string;
       targetSpace: string;
+      targetProject?: string;
       packageName: string;
       version: string;
       authentication: CodeCatalystAuthentication;
@@ -113,13 +114,19 @@ export async function uploadBlueprint(
         version: blueprint.version,
         publishingSpace: blueprint.publishingSpace,
         targetSpace: blueprint.targetSpace,
+        targetProject: blueprint.targetProject,
         http: {
           endpoint: endpoint,
           headers: generateHeaders(blueprint.authentication, blueprint.identity),
         },
       };
-      log.info(`See this blueprint at: ${await generatePreviewLink(log, previewOptions)}`);
       log.info(`Enable version ${version} at: ${resolveStageUrl(endpoint)}/spaces/${blueprint.targetSpace}/blueprints`);
+      const previewlink = await generatePreviewLink(log, previewOptions);
+      if (previewOptions.targetProject) {
+        log.info(`Preview applied to [${previewOptions.targetProject}]: ${previewlink}`);
+      } else {
+        log.info(`Preview applied to [NEW]: ${previewlink}`);
+      }
       return;
     } else if (fetchStatusResponse.status === 'IN_PROGRESS') {
       const curWait = baseWaitSec * 1000 + 1000 * attempt;
@@ -219,6 +226,7 @@ async function generatePreviewLink(
     version: string;
     publishingSpace: string;
     targetSpace: string;
+    targetProject?: string;
     http: {
       endpoint;
       headers: { [key: string]: string };
@@ -247,6 +255,26 @@ async function generatePreviewLink(
     },
   );
 
+  /**
+   * generate a url to a project instead
+   */
+  if (options.targetProject) {
+    return [
+      resolveStageUrl(options.http.endpoint),
+      'spaces',
+      querystring.escape(options.targetSpace),
+      'projects',
+      querystring.escape(options.targetProject),
+      'blueprints',
+      querystring.escape(options.blueprintPackage),
+      'publishers',
+      querystring.escape(publishingSpaceIdResponse.data?.data?.getSpace?.id),
+      'versions',
+      querystring.escape(options.version),
+      'add',
+    ].join('/');
+  }
+
   return [
     resolveStageUrl(options.http.endpoint),
     'spaces',