About_Project

# 📊 Instagram User Analytics - Using SQL  

## 📌 Overview  
This project simulates real-world data analysis for Instagram's product team, helping drive business decisions through SQL-based insights. Using **MySQL Workbench**, we analyze user behavior, engagement trends, and investor metrics.  

## 🔍 Key Insights  
- **Marketing Analysis:**  
  - Identify the five oldest users  
  - Detect inactive users  
  - Find the contest winner (most liked photo)  
  - Discover top 5 trending hashtags  
  - Determine the best day for ad campaigns  

- **Investor Metrics:**  
  - Calculate average posts per user  
  - Detect potential bot accounts  

## 🛠️ Technologies Used  
- **SQL** (Structured Query Language)  
- **MySQL Workbench**