EXPERIMENTATION_PLAN.md

Experimentation Plan

Objectives

1. Evaluate Engagement: Test if sentiment-based messages lead to higher user engagement.
2. Measure Conversion: Track how many users click on links or inquire further about the trial.
3. Optimize Message Tone: Assess which sentiment-based messages yield the highest engagement.

Key Experiments

1. A/B Testing for Messaging:

   • Hypothesis: Sentiment-aligned messages will have higher engagement than generic messages.
   • Metrics: Open rates, engagement clicks, and conversion rates.

2. Sentiment Analysis Validation:

   • Hypothesis: Users with positive or neutral sentiments are more likely to engage with clinical trials.
   • Metrics: Engagement from each sentiment category.

3. User Retention & Follow-Up:

   • Hypothesis: Follow-up messages for interested users will increase participation.
   • Metrics: Conversion rates from follow-up engagements.

Success Criteria

• Primary: 20% increase in engagement from sentiment-based messages compared to generic messaging.
• Secondary: 10% increase in inquiries about trial participation.