Hyperparameter tuning using Support Vector Machine kernels
The dataset contains purchase information for Citrus Hill or Minute Maid orange juice. A description of the variables follows.
- Purchase: A factor with levels CH and MM indicating whether the customer purchased Citrus Hill or Minute Maid Orange Juice
- WeekofPurchase: Week of purchase
- StoreID: Store ID
- PriceCH: Price charged for CH
- PriceMM: Price charged for MM
- DiscCH: Discount offered for CH
- DiscMM: Discount offered for MM
- SpecialCH: Indicator of special on CH
- SpecialMM: Indicator of special on MM
- LoyalCH: Customer brand loyalty for CH
- SalePriceMM: Sale price for MM
- SalePriceCH: Sale price for CH
- PriceDiff: Sale price of MM less sale price of CH
- Store7: A factor with levels No and Yes indicating whether the sale is at Store 7
- PctDiscMM: Percentage discount for MM
- PctDiscCH: Percentage discount for CH
- ListPriceDiff: List price of MM less list price of CH
- STORE: Which of 5 possible stores the sale occured