3 files | dailydeal.html, visibility.html, localization.html

docs/marketing/discounts/dailydeal.html

@@ -30,8 +30,9 @@ <h2 class="bb_section"><a name="2"></a>Daily Deal Eligibility</h2>
 and ask about running a Daily Deal for your game.
 <h2 class="bb_subsection"><a name="3"></a>Visibility &amp; Duration</h2>
 Two or more Daily Deals are displayed on the front page of Steam and may also be featured on
-appropriate tag pages (RPG, Simulation, VR, etc). Daily Deal feature spots are prioritized to show
-to users based on Steam's recommendation algorithm. <br />
+appropriate tag pages (RPG, Simulation, VR, etc). From the set of active Daily Deals, Steam will
+prioritize which ones are surfaced first to each user depending on each players' play history and
+selected language. <br />
 <br />
 Daily Deal discounts are set for 7 days by default, though they may run for longer or shorter in
 special circumstances.

docs/marketing/visibility.html

@@ -114,6 +114,29 @@ <h2 class="bb_subsection"><a name="6"></a>Organic visibility</h2>
 <br />
 Any visibility your title may have in these other places is in addition to the visibility generated
 through Launch Visibility and Update Visibility Rounds features.
+<h2 class="bb_section"><a name="7"></a>Key Visibility Elements</h2>
+Which things matter most in making your game more visible within the Steam store? Here are a few of
+the most important:
+<h2 class="bb_subsection"><a name="8"></a>Players and Purchases Matter</h2>
+Are people buying and playing your game? This is a strong signal to Steam that there is interest in
+your game and that Steam should try showing it to more players. For best results, make sure that
+players know your game is coming and are excited to purchase and play the game.
+<h2 class="bb_subsection"><a name="9"></a>Language Matters</h2>
+Players prefer to play games that they can understand. For this reason, Steam will be more likely to
+show your game to players that speak a language supported by your game. Translating your game into
+more languages will make your game accessible and enjoyable to more players. For more information on
+localization and languages, please see
+<a href="https://partner.steamgames.com/doc/store/localization" class="bb_doclink"
+    >Localization and Languages documentation</a
+>
+<h2 class="bb_subsection"><a name="10"></a>Tags Matter</h2>
+Steam categorizes games by using a tagging system. You'll need to apply tags to your game during
+your store page setup process. If you have an older game on Steam, you may want go back and go
+through the tagging wizard to make sure your game has complete set of tags to accurately describe
+the elements, themes, and genres of your game. For more on tags, please see
+<a href="https://partner.steamgames.com/doc/store/tags" class="bb_doclink"
+    >Steam Tags documentation</a
+>.
 <h2 class="bb_section"><a name="update"></a>Update Visibility Rounds</h2>
 When you make major updates to your application, add new content, release new DLC, or ship new
 features, is a great time to remind new and existing customers about your product. We've built a
@@ -128,7 +151,7 @@ <h2 class="bb_section"><a name="update"></a>Update Visibility Rounds</h2>
     >Update Visibility Rounds</a
 >
 documentation.
-<h2 class="bb_section"><a name="7"></a>Main Capsule Visibility</h2>
+<h2 class="bb_section"><a name="11"></a>Main Capsule Visibility</h2>
 <br />
 This area features games and software from a variety of sources and also allows for
 user-customization to exclude or include particular types of content. By default, the main capsule
@@ -138,7 +161,7 @@ <h2 class="bb_section"><a name="7"></a>Main Capsule Visibility</h2>
 they are interested in. The main capsule is different for every customer. It’s based on games they
 own, games they play, games their friends play, top sellers, etc. You may see a certain game here
 but another friend of yours won’t see it.
-<h2 class="bb_section"><a name="8"></a>Tracking Your Visibility</h2>
+<h2 class="bb_section"><a name="12"></a>Tracking Your Visibility</h2>
 With a personalized and dynamic store, it’s hard to tell where your game might be showing up and how
 customers are finding their way to your product page.<br />
 <br />
@@ -150,14 +173,18 @@ <h2 class="bb_section"><a name="8"></a>Tracking Your Visibility</h2>
 appearing and how many customers are clicking on those placements to get to your product page.<br />
 <br />
 To dive into your traffic data analytics, please visit the 'Marketing &amp; Visibility' section for
-your product in the Steamworks website and click on the 'Traffic Breakdown' tab for details.<br />
+your product in the Steamworks website and click on the 'Traffic Breakdown' tab for details. You can
+also follow this link for a high-level overview of all traffic across all the games in your catalog:
+<a href="https://partner.steamgames.com/pub/navstatsoverview/" target="_blank" rel="noreferrer"
+    >https://partner.steamgames.com/pub/navstatsoverview/</a
+><br />
 <br />
 <img
     src="https://cdn.cloudflare.steamstatic.com/steamcommunity/public/images/steamworks_docs/english/Visibility_Stats.jpg"
     alt="Visibility_Stats.jpg"
     title="Visibility_Stats.jpg"
 />
-<h2 class="bb_section"><a name="9"></a>Frequently Asked Questions</h2>
+<h2 class="bb_section"><a name="13"></a>Frequently Asked Questions</h2>
 <strong>Q. Can I use an Update Visibility Round for my DLC launch?</strong><br />
 A. DLC items do not have their own visibility rounds the way that base games or software titles do.
 So when you launch a DLC that you want to promote through a visibility round, you will need to use

docs/store/localization.html

@@ -1,7 +1,7 @@
 <h1>Localization and Languages</h1>
 <h2 class="bb_section"><a name="1"></a>Overview</h2>
-This guide explains how languages are supported across Steam. Steam is a global platform with
-official support for 28 languages across many platform features. Supporting as many languages,
+This guide explains how languages are supported across Steam. Steam is a global platform with full
+official support for 29 languages across many platform features. Supporting as many languages,
 currencies and payment methods as possible enables Steam to provide the best experience possible to
 customers around the world. Over 60% of Steam users use it in a language other than English, so
 tailoring your experience for those users is important.
@@ -12,6 +12,14 @@ <h2 class="bb_section"><a name="store"></a>Managing Store Page Translation</h2>
 Steam allows you to localize your store page content, including written description, images, and
 trailers. You can enter in copy for multiple languages by clicking the language drop down in the top
 right of any text editor inside the Steamworks partner portal.
+<div class="bb_callout">
+    <div>
+        Tip: If you translate the content on your store page into languages that you are considering
+        supporting, you can look at regional wishlists for your game to get a sense of where your
+        game might be popular and which languages might warrant higher priority for translation of
+        your game.
+    </div>
+</div>
 <h2 class="bb_section"><a name="ingame"></a>Managing In-game Translation</h2>
 You can also tell customers what language your product supports in-game. There are options for
 Subtitles, Interface, or Full Audio for each language.<br />
@@ -178,4 +186,12 @@ <h2 class="bb_section"><a name="7"></a>Working With Translation Vendors</h2>
         to you to follow up and get more information so that you can do more research on your own.
     </li>
 </ul>
+<h2 class="bb_section"><a name="8"></a>Frequently Asked Questions</h2>
+<strong>Q. How does language support impact visibility of my game?</strong><br />
+A. For information on visibility, please see
+<a href="https://partner.steamgames.com/doc/marketing/visibility" class="bb_doclink"
+    >Visibility on Steam documentation</a
+><br />
+<br />
+<br />
 <br />