diff --git a/docs/marketing/upcoming_events/nextfest.html b/docs/marketing/upcoming_events/nextfest.html
index 176550b..904ff1f 100644
--- a/docs/marketing/upcoming_events/nextfest.html
+++ b/docs/marketing/upcoming_events/nextfest.html
@@ -330,22 +330,33 @@ <h2 class="bb_section"><a name="faq"></a>Frequently Asked Questions</h2>
         >.
     </div>
 </div>
+<h2 class="bb_subsection">
+    <a name="faq_demo"></a><strong>Registration &amp; Eligibility Questions</strong>
+</h2>
 <br />
-<br />
-<strong>Q. I've changed my plans. How do I cancel my registration?</strong><br />
-A. Just return to the registration page for your game by appending your appID to a given edition's
+<strong>Q: I've changed my plans. How do I cancel my registration?</strong><br />
+A: Just return to the registration page for your game by appending your appID to a given edition's
 registration opt-in URL (provided in the event-specific documentation) and deselect the checkbox at
-the very bottom of the page to remove your game from the event.<br />
+the very bottom of the page to remove your game from the event. You can also find the registration
+link on your app landing page.<br />
+<br />
+<strong
+    >Q: What happens if I end up releasing my game before or during a given edition of Steam Next
+    Fest?</strong
+><br />
+A: Only unreleased games are eligible to participate in Steam Next Fest. If you release your game
+prior to or during Steam Next Fest, your game will become ineligible and will not be included in the
+event at that point.<br />
 <br />
-<strong>Q: Are Early Access OR free games eligible to participate in Steam Next Fest?</strong><br />
-A: Yes, however only unreleased titles are eligible for Steam Next Fest. If you plan on entering
+<strong>Q: Are Early Access or free games eligible to participate in Steam Next Fest?</strong><br />
+A: Yes, however, only unreleased titles are eligible for Steam Next Fest. If you plan on entering
 Early Access or launching your game for free, that's fine, but the game must not yet be released to
 remain eligible for Next Fest.<br />
 <br />
 <strong>Q: Why isn't my game listed as eligible to be registered?</strong><br />
 A: Some common issues may prevent you from registering. Ensure that:<br />
 <ul class="bb_ul">
-    <li>The store page for your game is published<br /></li>
+    <li>The store page for your game is published and visible to customers.<br /></li>
     <li>
         You have the correct partner selected at the top of the Steamworks website if you are a
         member of multiple Steamworks partners.
@@ -353,58 +364,76 @@ <h2 class="bb_section"><a name="faq"></a>Frequently Asked Questions</h2>
 </ul>
 <br />
 <strong
-    >Q: Are games that have had or currently have a Playtest available eligible to participate in
-    Steam Next Fest?</strong
-><br />
-A: Playtest does not affect eligibility. However, we do not recommend having a Playtest live during
-Steam Next Fest, as this splits your players between the two opportunities versus concentrating them
-around Steam Next Fest during the limited window the event runs.<br />
-<br />
-<strong
-    >Q. What if I end up releasing my game before or during a given edition of Steam Next
-    Fest?</strong
+    >Q: I've heard of Steam Playtests. Are games that have had or currently have a Playtest
+    available, eligible to participate in Steam Next Fest?</strong
 ><br />
-A. Only unreleased games are eligible to participate in Steam Next Fest. If you release your game
-prior to or during Steam Next Fest, your game will become ineligible and will not be included.<br />
+A: Yes, as use of a
+<a href="https://partner.steamgames.com/doc/features/playtest" class="bb_doclink">Steam Playtest</a>
+does not affect eligibility. However, we do not recommend having a Playtest live during Steam Next
+Fest, as this splits your players between the two builds instead of concentrating them in one spot.
+As a demo is required for Next Fest, we would recommend pushing all your users towards your demo
+during the event.<br />
 <br />
 <strong
-    >Q. Can I submit a different version or edition of my game that already participated in a
+    >Q: Can I submit a different version or edition of my game that already participated in a
     previous edition of Steam Next Fest?</strong
 ><br />
-A. You may not submit a different version or edition of a title that has previously participated in
-Steam Next Fest. Prologues, Chapter Ones, and other short-form previews of another title are also
+A: No, you may not submit a different version or edition of a title that has previously participated
+in Steam Next Fest. Prologues, Chapter Ones, and other short-form previews of another title are also
 not allowed in Steam Next Fest. Please sign up with your base game.<br />
 <br />
-<strong>Q. Can I submit a re-release of an existing Steam game?</strong><br />
-A. Steam Next Fest is intended for new games that have never been released on Steam before. If you
+<strong>Q: Can I submit a re-release of an existing Steam game?</strong><br />
+A: Steam Next Fest is intended for new games that have never been released on Steam before. If you
 are releasing a new edition of an existing game, then your game is not eligible for Steam Next
 Fest.<br />
 <br />
 <strong>Q: Can I release my demo before the start of Next Fest?</strong><br />
-A: Yes, you can release your demo any time ahead of Next Fest or wait until the start of the Next
-Fest Press Preview or the start of Next Fest itself.<br />
+A: Yes, you can release your demo any time! Some choose to release the demo way in advance, some
+choose to set it live as the Press Preview begins, and others choose to set it live right as Next
+Fest begins. These are all valid strategies; pick the one that makes the most sense for your
+game.<br />
 <br />
 <strong>Q: Do I need to have my game and store page reviewed in order to register?</strong><br />
 A: Yes, your base game's store page must be publicly visible in order to complete registration.
-Additionally, the Valve curation team looks at each store page (starting immediately after
-registration for a given edition closes), including any screenshots, trailers, and description to
-determine which games we will be highlighting during the fest.<br />
+Please note that the Steam Next Fest team also looks at your public store page when determining
+which titles to invite to be in the official trailer.
+<h2 class="bb_subsection"><a name="faq_demo"></a><strong>Demo Questions</strong></h2>
+<br />
+<strong>Q: How long should I leave my demo up after Steam Next Fest ends?</strong><br />
+A: While it's up to you to decide what works best for your release strategy, we encourage you to
+consider leaving your demo up beyond the conclusion of the Steam Next Fest you joined. Many players
+have expressed disappointment when demos disappear immediately, so communicate to players if you
+plan to deactivate your demo so they can prioritize playing it accordingly.<br />
+<br />
+<strong>Q: Can I update my demo after it goes through the review process?</strong><br />
+A: Absolutely. We know you're still working on your game and demo and you are welcome to continue
+updating it even after it goes through the build review process. However, keep in mind we won't be
+doing another build review, so it's up to you to make sure you haven't broken your game.<br />
+<br />
+<strong>Q: Is a working demo required to be considered for Official Marketing Material?</strong
+><br />
+A: Yes, we require a working demo for inclusion in our marketing materials because we want to know
+that you'll make it into the event.
+<h2 class="bb_subsection">
+    <a name="faq_demo"></a><strong>Marketing &amp; Press Preview Questions</strong>
+</h2>
+<br />
+<strong>Q: When can demo release notification emails be sent to wishlisters?</strong><br />
+A: You get to press the button within 14 days of the launch of your demo. This is separate from Next
+Fest - so if you used it months prior to Next Fest, you do not get a second opportunity at the
+email.<br />
 <br />
 <strong
-    >Q: How long should I leave my demo up after the conclusion of the Steam Next Fest edition in
-    which I participated?</strong
+    >Q: Can games be featured on outlets other than the Steam Official Marketing Material?</strong
 ><br />
-While it's up to you to decide what works best for your release strategy, we encourage you to
-consider leaving your demo up beyond the conclusion of the Steam Next Fest edition in which you
-participated. Many players download demos with the intention of playing after the Fest ends, so
-communicate to players if you plan to deactivate your demo so they can prioritize playing it
-accordingly.<br />
+A: Yes, but we cannot promise that other outlets will write about Steam Next Fest or your title.<br />
 <br />
-<strong>Q. Can I update my demo after it goes through the review process?</strong><br />
-A. Absolutely. We know you're still working on your game and demo and you are welcome to continue
-updating it even after it goes through build review process.<br />
+<strong
+    >Q: Are there any paid advertising opportunities for Next Fest or on Steam in general?</strong
+><br />
+A: No.<br />
 <br />
-<strong>Q. How can I ensure I receive the relevant communications about Steam Next Fest?</strong
+<strong>Q: How can I ensure I receive the relevant communications about Steam Next Fest?</strong
 ><br />
 <br />
 <strong>In Steamworks:</strong><br />
@@ -459,6 +488,25 @@ <h2 class="bb_section"><a name="faq"></a>Frequently Asked Questions</h2>
         >
     </li>
 </ul>
+<br />
+<strong>Q: When is the best time to have influencers play demos for maximum visibility?</strong
+><br />
+A: Whatever hours are viewable for the audience most likely to play your game - remember, Next Fest
+is a globally available event, so you should try and identify where your audience is and optimize to
+that.
+<h2 class="bb_subsection"><a name="faq_demo"></a><strong>Trailer Questions</strong></h2>
+<br />
+<strong>Q: Can I have more than one trailer?</strong><br />
+A: Yes. See
+<a href="https://partner.steamgames.com/doc/store/trailer" class="bb_doclink">Trailers</a> for more
+details.<br />
+<br />
+<strong> Q: What is a microtrailer and how is it created?</strong><br />
+A: Microtrailers are 6-second looping videos that summarize a game's trailer for use in quick-view
+locations throughout the Steam Store, as in the various category hubs, special sale pages, and on
+the homepage during seasonal sales events. Steam generates a game's micro trailer based on the first
+video visible in its Store Page. It does this by taking six 1-second clips from various points in
+the video and stitching them together.
 <h2 class="bb_section"><a name="contact"></a>Have More Questions?</h2>
 <a
     href="https://help.steampowered.com/en/wizard/HelpWithPublishing?issueid=932"
@@ -475,4 +523,3 @@ <h2 class="bb_section"><a name="contact"></a>Have More Questions?</h2>
 <br />
 <br />
 <br />
-<br />