style: updating customer problem header depth

docs/examples/airbnb/customer-problem.md

@@ -7,48 +7,72 @@ sidebar_position: 3
 
 ## Types Of Customers
 
-1. End Users: Travelers looking for unique, cost-effective lodging options and hosts seeking to monetize their spare living spaces.
-1. Influencers: Travel bloggers, local tourism boards, and social media personalities who can sway public opinion.
-1. Recommenders: Travel agents and event planners who may suggest Airbnb as an accommodation option to their clients.
-1. Economic Buyers: Corporate travel managers responsible for finding and approving accommodations for business travel.
-1. Decision Makers: Families or groups making collaborative decisions on accommodation for vacations or events.
+1. End Users: Travelers looking for unique, cost-effective lodging options and
+   hosts seeking to monetize their spare living spaces.
+1. Influencers: Travel bloggers, local tourism boards, and social media
+   personalities who can sway public opinion.
+1. Recommenders: Travel agents and event planners who may suggest Airbnb as an
+   accommodation option to their clients.
+1. Economic Buyers: Corporate travel managers responsible for finding and
+   approving accommodations for business travel.
+1. Decision Makers: Families or groups making collaborative decisions on
+   accommodation for vacations or events.
 
 ## Customer Problems
 
 ### Latent Need
 
-1. Travelers may not realize they desire a more authentic travel experience or that they can find accommodations that feel like home.
-1. Hosts may not recognize the income-generating potential of their unoccupied spaces or the feasibility of hosting.
+1. Travelers may not realize they desire a more authentic travel experience or
+   that they can find accommodations that feel like home.
+1. Hosts may not recognize the income-generating potential of their unoccupied
+   spaces or the feasibility of hosting.
 
 ### Active Need
 
-1. Travelers actively seek unique, affordable lodging alternatives to expensive or generic hotels.
-1. Hosts want a safe, reliable way to earn extra income from their available space but aren't sure how to market or manage it.
+1. Travelers actively seek unique, affordable lodging alternatives to expensive
+   or generic hotels.
+1. Hosts want a safe, reliable way to earn extra income from their available
+   space but aren't sure how to market or manage it.
 
-### Mission Critical vs. Nice-to-Have
+## Mission Critical vs. Nice-to-Have
 
-1. For travelers, unique lodging can significantly enhance the travel experience, but it isn't always mission-critical.
-1. For hosts, the additional income can be essential, especially in tourist-heavy locations or for hosts relying on it as a primary income source.
+1. For travelers, unique lodging can significantly enhance the travel
+   experience, but it isn't always mission-critical.
+1. For hosts, the additional income can be essential, especially in
+   tourist-heavy locations or for hosts relying on it as a primary income
+   source.
 
-### A Day In The Life
+## A Day In The Life
 
-1. End users (travelers) spend a significant amount of time researching accommodations, looking for convenience, comfort, and unique experiences.
-1. Hosts may spend time preparing their space, managing bookings and communication with potential guests, and ensuring their offering is competitive.
-1. Corporate travel managers seek efficient, reliable, and cost-effective solutions for accommodating traveling employees.
-1. Travel influencers spend their days crafting content and may seek visually appealing, story-rich environments to feature.
+1. End users (travelers) spend a significant amount of time researching
+   accommodations, looking for convenience, comfort, and unique experiences.
+1. Hosts may spend time preparing their space, managing bookings and
+   communication with potential guests, and ensuring their offering is
+   competitive.
+1. Corporate travel managers seek efficient, reliable, and cost-effective
+   solutions for accommodating traveling employees.
+1. Travel influencers spend their days crafting content and may seek visually
+   appealing, story-rich environments to feature.
 
 ## Organizational Map And Customer Influence Map
 
-1. Direct interaction occurs between travelers and hosts, mediated through the Airbnb platform.
-1. Travel influencers and travel agents can influence potential travelers' decisions, directing them towards Airbnb listings.
-1. Corporate travel managers influence the decisions of business travelers and may establish preferred relationships with platforms like Airbnb.
+1. Direct interaction occurs between travelers and hosts, mediated through the
+   Airbnb platform.
+1. Travel influencers and travel agents can influence potential travelers'
+   decisions, directing them towards Airbnb listings.
+1. Corporate travel managers influence the decisions of business travelers and
+   may establish preferred relationships with platforms like Airbnb.
 
 ## ROI (Return On Investment) Justification
 
-1. Travelers expect unique accommodations at competitive prices, valuing memorable experiences over standard hotel stays.
-1. Hosts expect a return on their investment through a regular stream of bookings that provides a stable or supplementary income.
+1. Travelers expect unique accommodations at competitive prices, valuing
+   memorable experiences over standard hotel stays.
+1. Hosts expect a return on their investment through a regular stream of
+   bookings that provides a stable or supplementary income.
 
 ## Minimum Feature Set
 
-1. For travelers: Reliable search and booking system, secure payment transaction, user reviews, and in-app communication with hosts.
-1. For hosts: Listing creation tools, pricing and availability management, reservation handling, and access to traveler communication.
+1. For travelers: Reliable search and booking system, secure payment
+   transaction, user reviews, and in-app communication with hosts.
+1. For hosts: Listing creation tools, pricing and availability management,
+   reservation handling, and access to traveler communication.

docs/structure/customer-problem.md

@@ -21,9 +21,7 @@ matters to them. Summarize not only what the customer's problem, but what the
 organizational impact of the problem is in terms of the different types of pain
 it causes at various levels of the company/family/consumer. Capture answers to
 the question “If they could wave a magic wand and change anything at all, what
-would it be?”
-
-Categorize problems as follows:
+would it be?” Categorize problems as follows:
 
 ### Latent Need