diff --git a/NEWS.md b/NEWS.md
index 06f1b8771..32097b4ad 100644
--- a/NEWS.md
+++ b/NEWS.md
@@ -69,6 +69,8 @@ rowwiseDT(
 
 5. Some grouping operations run much faster under `verbose=TRUE`, [#6286](https://github.com/Rdatatable/data.table/issues/6286). Thanks @joshhwuu for the report and fix. This overhead was not present on Windows. As a rule, users should expect `verbose=TRUE` operations to run more slowly, as extra statistics might be calculated as part of the report; here was a case where the overhead was particularly high and the fix was particularly easy.
 
+6. `set()` and `:=` now provide some extra guidance for common incorrect approaches to assigning `NULL` to some rows of a list column. The correct way is to put `list(list(NULL))` on the RHS of `:=` (or `.(.(NULL))` for short). Thanks to @MichaelChirico for the suggestion and @Nj221102 for the implementation.
+
 # data.table [v1.16.0](https://github.com/Rdatatable/data.table/milestone/30)  (25 August 2024)
 
 ## BREAKING CHANGES
diff --git a/inst/tests/tests.Rraw b/inst/tests/tests.Rraw
index c6ef5509c..a6bbdbf86 100644
--- a/inst/tests/tests.Rraw
+++ b/inst/tests/tests.Rraw
@@ -5580,9 +5580,14 @@ test(1352.7, DT[,sum(b),by=.(Grp=a%%2)], DT[,sum(b),by=list(Grp=a%%2)])
 test(1352.8, DT[,sum(b),by=.(a%%2,c)], DT[,sum(b),by=list(a%%2,c)])
 
 # that :=NULL together with i is now an error
-DT = data.table(a=1:3, b=1:6)
+DT = data.table(a=1:3, b=1:6, c=list(7, 8, 9, 8, 7, 6))
 test(1353.1, DT[2, b:=NULL], error="When deleting columns, i should not be provided")
 test(1353.2, DT[2, c("a","b"):=list(42, NULL)], error="When deleting columns, i should not be provided")
+# #5526: friendlier error nudging to the correct way to sub-assign NULL to list columns
+test(1353.3, DT[2, c := NULL], error="Invalid attempt to delete a list column.*did you intend to add NULL")
+test(1353.4, DT[2, c := .(NULL)], error="Invalid attempt to delete a list column.*did you intend to add NULL")
+test(1353.5, DT[2, `:=`(b=2, c=NULL)], error="Invalid attempt to delete a list column.*did you intend to add NULL")
+test(1353.6, DT[2, d := NULL], error="Doubly-invalid attempt to delete a non-existent column while also providing i")
 
 # order optimisation caused trouble due to chaining because of 'substitute(x)' usage in [.data.table.
 set.seed(1L)
@@ -7246,7 +7251,7 @@ if (test_bit64) {
 # fix for #1082
 dt1 = data.table(x=rep(c("a","b","c"),each=3), y=c(1,3,6), v=1:9, key=c("x", "y"))
 dt2 = copy(dt1)
-test(1502.1, dt1["a", z := NULL], error="When deleting columns, i should not be provided")
+test(1502.1, dt1["a", z := NULL], error="Doubly-invalid attempt to delete a non-existent column while also providing i")
 # this shouldn't segfault on 'dt1[...]'
 test(1502.2, dt1["a", z := 42L], dt2["a", z := 42L])
 
diff --git a/src/assign.c b/src/assign.c
index 85798082a..e12d6f449 100644
--- a/src/assign.c
+++ b/src/assign.c
@@ -467,11 +467,17 @@ SEXP assign(SEXP dt, SEXP rows, SEXP cols, SEXP newcolnames, SEXP values)
     }
     coln--;
     SEXP thisvalue = RHS_list_of_columns ? VECTOR_ELT(values, i) : values;
-    vlen = length(thisvalue);
-    if (isNull(thisvalue) && !isNull(rows)) error(_("When deleting columns, i should not be provided"));  // #1082, #3089
+    if (isNull(thisvalue) && !isNull(rows)) {
+      if (coln >= oldncol)
+        error(_("Doubly-invalid attempt to delete a non-existent column while also providing i"));
+      if (TYPEOF(VECTOR_ELT(dt, coln)) == VECSXP)
+        error(_("Invalid attempt to delete a list column while also providing i; did you intend to add NULL to those rows instead? If so, use list_col := list(list(NULL)).")); // #5526
+      error(_("When deleting columns, i should not be provided"));  // #1082, #3089
+    }
     if (coln+1 <= oldncol) colnam = STRING_ELT(names,coln);
     else colnam = STRING_ELT(newcolnames,coln-length(names));
     if (coln+1 <= oldncol && isNull(thisvalue)) continue;  // delete existing column(s) afterwards, near end of this function
+    vlen = length(thisvalue);
     //if (vlen<1 && nrow>0) {
     if (coln+1 <= oldncol && nrow>0 && vlen<1 && numToDo>0) { // numToDo > 0 fixes #2829, see test 1911
       error(_("RHS of assignment to existing column '%s' is zero length but not NULL. If you intend to delete the column use NULL. Otherwise, the RHS must have length > 0; e.g., NA_integer_. If you are trying to change the column type to be an empty list column then, as with all column type changes, provide a full length RHS vector such as vector('list',nrow(DT)); i.e., 'plonk' in the new column."), CHAR(STRING_ELT(names,coln)));