diff --git a/curifactory/manager.py b/curifactory/manager.py
index f7d39d2..7717eba 100644
--- a/curifactory/manager.py
+++ b/curifactory/manager.py
@@ -6,6 +6,7 @@
 import logging
 import multiprocessing as mp
 import os
+import shutil
 import sys
 from datetime import datetime
 from socket import gethostname
@@ -603,15 +604,29 @@ def generate_report(self):
 
         self.store()
 
-        reporting.run_report(self, self.reports_path, "_latest", self.report_css_path)
+        # generate the named report
         self.live_report_paths = reporting.run_report(
             self, self.reports_path, self.get_reference_name(), self.report_css_path
         )
         self.live_report_path_generated = True
+
+        # link it into the "_latest" report
+        report_path = os.path.join(self.reports_path, self.get_reference_name())
+        latest_path = os.path.join(self.reports_path, "_latest")
+        if os.path.exists(latest_path):
+            if os.path.isfile(latest_path) or os.path.islink(latest_path):
+                os.remove(latest_path)
+            else:
+                shutil.rmtree(latest_path)
+        logging.info("Linking report to '%s'" % latest_path)
+        os.symlink(self.get_reference_name(), latest_path, target_is_directory=True)
+
+        # if this is a full store run, _copy_ the output to the new folder
         if self.store_full:
-            reporting.run_report(
-                self, self.get_run_output_path(), "report", self.report_css_path
-            )
+            stored_report_path = os.path.join(self.get_run_output_path(), "report")
+            logging.info("Copying report to '%s'" % stored_report_path)
+            shutil.copytree(report_path, stored_report_path)
+
         reporting.update_report_index(
             self.config["experiments_module_name"], self.reports_path
         )
diff --git a/test/test_reporting.py b/test/test_reporting.py
index 9f40b99..bb23e75 100644
--- a/test/test_reporting.py
+++ b/test/test_reporting.py
@@ -7,6 +7,7 @@
 import curifactory as cf
 from curifactory import reporting
 from curifactory.caching import JsonCacher, PickleCacher
+from curifactory.experiment import run_experiment
 from curifactory.reporting import JsonReporter, _add_record_subgraph, render_reportable
 
 
@@ -144,3 +145,27 @@ def test_fallback_css_used(configured_test_manager):
     assert os.path.exists(
         f"{configured_test_manager.reports_path}/{configured_test_manager.get_reference_name()}/style.css"
     )
+
+
+def test_all_relevant_reports_generated(configured_test_manager):
+    """When a store full run of an experiment occurs, the regular report should exist, the linked
+    "_latest" should exist, and the full store output should have a copy."""
+
+    configured_test_manager.store_full = True
+    run_experiment(
+        "simple_cache",
+        ["simple_cache"],
+        param_set_names=["thing1", "thing2"],
+        mngr=configured_test_manager,
+        store_full=True,
+    )
+
+    assert os.path.exists(
+        f"{configured_test_manager.reports_path}/{configured_test_manager.get_reference_name()}/index.html"
+    )
+
+    assert os.path.exists(f"{configured_test_manager.reports_path}/_latest/index.html")
+
+    assert os.path.exists(
+        f"{configured_test_manager.get_run_output_path()}/report/index.html"
+    )