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DESCRIPTION
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Package: GeoLift
Title: Synthetic Control Method to Calculate Lift at a Geo Level
Version: 2.1.1
Authors@R: c(
person(given = "Arturo",
family = "Esquerra",
role = c("aut", "cre"),
email = "aesquerra@fb.com"),
person(given = "Nicolas",
family = "Cruces",
role = c("aut"),
email = "nicocru@fb.com"),
person(given = "Kanishka",
family = "Panchal",
role = c("aut"),
email = "kpanchal@fb.com"))
Description: GeoLift is an end-to-end solution to measure lift at
a geographical level. It is a flexible and robust implementation
of Augmented Generalized Synthetic Controls. The package
provides tools to perform power calculations to plan future
studies, market selection, as well as inference to calculate
the lift of a study. GeoLift allows for flexible geo-grain
definitions but is recommended for geographic aggregation levels
of cities or higher for daily or weekly data.
To run a GeoLift experiment at least 25 pre-treatment
periods and over 20 geo-units are recommended.
License:
GPL (>= 2)
Depends:
R (>= 4.0.0)
Imports:
augsynth,
gsynth,
panelView,
doParallel,
foreach,
ggrepel,
MarketMatching,
magrittr,
dplyr,
stringr,
directlabels,
ggplot2,
tibble,
tidyr,
parallel,
graphics,
stats,
utils,
rlang
Encoding: UTF-8
LazyData: true
RoxygenNote: 7.1.1
Suggests:
knitr,
rmarkdown
VignetteBuilder: knitr